SAN FRANCISCO, CA & MUMBAI, Jan 7, 2025 - (ACN Newswire via SeaPRwire.com) - CleverTap, the all-in-one customer engagement platform, has published a report on the top five trends that will shape the marketing and customer engagement space in 2025. It provides an analysis of the future of the customer engagement and retention landscape, offering insights into the strategies companies are expected to adopt in the upcoming year.With the initial euphoria of GenAI waning out in just a year, organizations are in the midst of conversations about its tangible business value and outcomes. As AI transitions from being a disruptor to an enabler in 2025, here are some key customer engagement and retention trends that are sure to make an impact in 2025.1. From Push to Pull: Generative AI-driven Wave of Customer InteractionsWith GenAI’s mass adoption in 2024, communication has moved from brand-led to customer-led. Industries saw a shift in their customers using queries as their primary medium to interact with the brand. 2025 will further solidify this trend from brand-driven click and swipe-based interactions (push) to user-driven, prompt-based dynamic, conversational experiences (pull) powered by GenAI. While the number of touchpoints for marketers will be reduced, the quality of exchange will become more important once businesses understand how to optimize it. The rise of GenAI will continue to bring high efficiency, enabling brands to gain real-time insights and feedback, and empowering them to make swift improvements.2. Personalization vs Privacy: Navigating a Balanced ApproachPersonalization is the norm for marketers. However, for today’s customers, hyper-personalisation only works when executed contextually and transparently. Marketers therefore will have to take a privacy-first approach while crafting meaningful experiences. Moving forward, investment in mechanisms for first-party and zero-party data collection will be vital, along with strict adherence to privacy regulations. By prioritizing transparency and safeguarding user data, businesses can foster deeper trust and loyalty among their customers.3. Martech’s Evolution from a Fixed Tech Stack to a Living CartographyThe Martech landscape is changing rapidly to meet new demands and most businesses still operate with rigid and fragmented tech stacks consisting of traditional siloed tools. This poses a challenge for marketers as the failure of one tool can create a domino effect causing problems in the entire stack. To address this, the concept of "living cartography" holds immense promise. Unlike traditional stacks, this concept envisions a dynamic, interconnected ecosystem where tools adapt and evolve in real-time. This approach fosters seamless data exchange and reduces the risk of system-wide failures by minimizing dependencies across tools. For marketers, this shift means greater agility in meeting the growing demand of ever-changing customer preferences. 4. The Rise of AI AgentsAI agents are the next evolution in the AI landscape, poised to grow significantly this year. Their value lies in the ability to act beyond basic response mechanisms, driving smarter interactions. Companies will focus on AI agent functionalities to analyze real-time sentiments and tailor recommendations for customers while also providing 24/7 multi-lingual support. From a business standpoint, the use case will include boosting operational efficiency and improving decision-making. Eventually, we will see AI clones of marketers for processes like customer support, and sales interactions. AI copilots will enable businesses to get a competitive edge by automating tasks and optimizing workflows.5. Customer Retention over Acquisition The current economic and geopolitical situation alongside a shift in customer priorities has exacerbated the challenge of acquiring new customers, making the process more expensive as well. Companies have recognized the value of customer loyalty as opposed to the “growth at any cost” outlook and the industry is now focussing on customer retention as a strategic priority. In addition to hyper-personalization, brands will continue to innovate their loyalty programs and incentives to meet customer expectations. Anand Jain, Co-founder and Chief Product Officer, CleverTap said, “AI's promise in marketing will truly come alive in 2025 – where it will transition from being a mere disruptor to a trusted enabler, unlocking authentic, customer-driven engagement. As brands navigate this new paradigm, success will come down to building genuine connections and striking a healthy balance between personalization and privacy, all while staying adaptable in the face of customer demands. At CleverTap, we remain committed to guiding businesses through these shifts, empowering them to advance their capabilities and drive meaningful, enduring customer relationships.”Click here to download the report, The Customer Engagement Crystal Ball: Top Trends to Watch Out for in 2025.About CleverTapCleverTap is the leading all-in-one customer engagement platform that helps brands unlock limitless customer lifetime value. CleverTap is trusted by over 2000 brands like Decathlon, Domino’s, Levis, Jio, Emirates NBD, Puma, Croma (A Tata Enterprise), Swiggy, SonyLIV, Axis Bank, AirAsia, TD Bank, Ooredoo, and Tesco to help build personalized experiences for all their customers. The platform is powered by TesseractDB™ – the world’s first purpose-built database for customer engagement, offering speed and cost efficiency at scale.Backed by top-tier investors such as Accel, Peak XV Partners, Tiger Global, CDPQ and 360 One, the company is headquartered in San Francisco, with presence across Seattle, London, São Paulo, Bogota, Mexico, Amsterdam, Sofia, Dubai, Mumbai, Bangalore, Singapore, Vietnam, and Jakarta.For more information, visit clevertap.com or follow us on:LinkedIn: https://www.linkedin.com/company/clevertap/X: https://twitter.com/CleverTapForward-Looking StatementsSome of the statements in this press release may represent CleverTap's belief in connection with future events and may be forward-looking statements, or statements of future expectations based on currently available information. CleverTap cautions that such statements are naturally subject to risks and uncertainties that could result in the actual outcome being absolutely different from the results anticipated by the statements mentioned in the press release.Factors such as the development of general economic conditions affecting our business, future market conditions, our ability to maintain cost advantages, uncertainty with respect to earnings, corporate actions, client concentration, reduced demand, liability or damages in our service contracts, unusual catastrophic loss events, war, political instability, changes in government policies or laws, legal restrictions impacting our business, impact of pandemic, epidemic, any natural calamity and other factors that are naturally beyond our control, changes in the capital markets and other circumstances may cause the actual events or results to be materially different, from those anticipated by such statements. CleverTap does not make any representation or warranty, express or implied, as to the accuracy, completeness, or updated or revised status of such statements. Therefore, in no case whatsoever will CleverTap and its affiliate companies be liable to anyone for any decision made or action taken in conjunction.For more information:SONY SHETTYDirector, Communications, CleverTap+91 9820900036sony@clevertap.comASHMIT CHAUDHARYAssociate Consultant, Archetype+91 8850752121ashmit.chaudhary@archetype.co  Copyright 2025 ACN Newswire via SeaPRwire.com.

- Themed New Play for All, the trio of fairs brings together more than 2,500 exhibitors from 34 countries and regions- The number of exhibitors at Hong Kong Baby Products Fair achieves a record high; over 380 well-known toy and baby products brands in the Brand Name Gallery- The three fairs reveal several product trends, including digitisation, green toys, and the popularity of cross-age group products- Asian Toys & Games Forum will be held tomorrow, gathering international experts to discuss the social responsibilities of the toy industryHONG KONG, Jan 6, 2025 - (ACN Newswire via SeaPRwire.com) – Kicking off a brand new year, the 51st HKTDC Hong Kong Toys & Games Fair, the 16th HKTDC Hong Kong Baby Products Fair and the 23rd Hong Kong International Stationery & School Supplies Fair, jointly organised by the HKTDC and Messe Frankfurt (HK) Ltd, launched today at the Hong Kong Convention and Exhibition Centre and will take place over four consecutive days.Hong Kong SAR Government Secretary for Commerce and Economic Development, Algernon Yau, Hong Kong Trade Development Council (HKTDC) Acting Executive Director Sophia Chong, and HKTDC Toys Advisory Committee Chairman Bryant Chan officiated the Joint Opening Ceremony of the Toys & Games Fair and Baby Products Fair today, launching the 51st edition of Asia's flagship Hong Kong Toys & Games Fair.Algernon Yau, HKSAR Government Secretary for Commerce and Economic Development, said at the opening ceremony: "Entering the 51st year of the Hong Kong Toys & Games Fair, I have full confidence that the event, together with the concurrent Hong Kong Baby Products Fair, will continue to feature different innovative and distinctive products that are intriguing to all and, more importantly, facilitate business promotion and consolidate Hong Kong's position as a global sourcing as well as convention and exhibition hub.”Sophia Chong, HKTDC Acting Executive Director, said: "This year's Toy Fair marks an important milestone and a new chapter for the toy industry. The three fairs are themed New Play for All, and feature multiple zones, from toys for infants and toddlers to collectible toys designed for adults with a childlike spirit, as well as STEM education toys, smart-tech toys & games and green toys, catering to the needs of all age groups and meeting market demand.“The three fairs have drawn over 2,500 exhibitors from 34 countries and regions, including pavilions from Hong Kong, Mainland China, Asia and Europe, presenting cross-industry business opportunities to visitors. The HKTDC has proactively arranged more than 200 buying missions from over 40 countries and regions, and invited various Hong Kong-based international buyers and local enterprises including several large international e-commerce platforms, importers, department stores, specialty stores, retail chains, and procurement offices, creating new opportunities for the industry,” added Chong.Three fairs reveal multiple product trendsSeveral product trends from this year's exhibitors provide visitors from other industries with cross-industry business opportunities. These include:- Digitised products: Many traditional toy and game manufacturers and brands are integrating electronics and new technologies with toys to enhance playability, such as the Dynamie Pixel Piano (Booth: 1E-C02), Upset Dog (Booth: 1C-F02), and the NASA Spirit Rover (Booth: 1C-F33).- Learning and play combined: In the hope that kids can learn while having fun, many parents choose toys that can improve cognitive, social, intellectual, and aesthetic development. As a result, there is a greater demand for educational and intellectual products, such as the Giant Panda Anatomy Model (Booth: 1D-C12), Adventure Globe (Booth: 1E-A02), Children's Play Sofa (Booth: 3F-G04), and Water Transfer Painting Set (Booth: 5B-B01).- Demand for sustainable products: As sustainable consumption has grown, more parents are inclined to choose eco-friendly toys to reduce their environmental impact. Examples include straw DIY marble run blocks (Booth: 1C-D02) and the Voices of Nature series of puzzles (Booth: 1D-A08).- Cross-age groups products: There is a growing popularity of toy designs and styles that cater to a wide range of age groups. Toys are no longer just for children;  adults and even elderly are collecting toys, making the collectibles market a significant part of the toy industry. The Astro Boy Mechanical Clear Version (Booth: 1D-A26) is one example. The fair is actively developing the ageing market as well. For instance, a Hong Kong exhibitor has designed a wall game suitable for both the elderly and children, where the user must rotate cogs with both hands, and the vibrant visual stimulus helps to enhance concentration and left-right brain coordination (Booth: 1D-D22).Exhibition space growth in multiple zones at the Toys & Games FairToys & Games Fair saw an expansion in exhibition space in two major zones. This includes the Electronic & Remote Control Toys (up 40%) and Educational Toys & Games zones (up 7%). The Green Toys zone makes a welcome return and showcase eco-friendly and innovative products with a Green Leaf Label displayed at the booths of green exhibitors for buyers’ easy reference. This year, over 370 exhibitors have the Green Leaf label, an increase of 70% from the last edition.Funded by the Trade and Industrial Organisation Support Fund of the Trade and Industry Department, HKSAR Government, the Toys Manufacturers’ Association of Hong Kong and FHKI Group 19 (Hong Kong Toys Council) present the first ESG Pavilion to showcase toys incorporating Environment, Social and Governance (ESG) elements, including products made entirely from eco-friendly or recycled materials. Exhibitors are using various creative methods to promote sustainable development, emphasising the value of social responsibility and ESG fundamentals.This year’s Toys Fair has an impressive pavilion lineup, including exhibitors from Mainland China, Taiwan and Korea, as well as selected European exhibitors at the Spielwarenmesse eG’s World of Toys Pavilion. Exhibits include Glow-in-the-Dark Slime (Booth: 1CON-068), Genius Square board game (Booth: 1CON-061), and more. The Hong Kong Brand Toy Association (HKBTA) Pavilion once again promotes the local creative industry and trendy toy products to international buyers.Record number of exhibitors at Baby Products FairWith more than 660 exhibitors, this year's Hong Kong Baby Products Fair boasts the most exhibitors ever. The popular ODM Strollers and Gear zone is back for the second consecutive year, featuring over 80 exhibitors, making it easier than ever for buyers to source products from original design manufacturers. The Selection of Europe Pavilion returns and feature, for the first time, the UK’s Baby Products Industry Association putting a spotlight on quality European baby brands and products, such as cribs and hearing protection earmuffs. This year sees the return of several popular pavilions, including well-known Korean and Hong Kong Children, Babies, Maternity Industries Association pavilions. Making their debut this year is the Zhejiang Zhili pavilion presents an array of high-quality infant and children’s clothing.The Toys & Games and Baby Products Fairs continue to feature the popular Brand Name Gallery, bringing together over 380 well-known brands from around the globe, including ABC Design, AURORA, Eastcolight, Hape, Masterkidz, Osann, Rastar, Uncle Bubble and Welly, allowing buyers to source the latest designs and high-quality products from a variety of brands.Jointly organised by the HKTDC and Messe Frankfurt (HK) Ltd, the Hong Kong International Stationery & School Supplies Fair features the latest school and office supplies, creative art supplies and gift stationery.  Various high-quality stationery brands are showcased, including 555, AP Group, CJP, Chung Tin, Colorlutions, Diakakis, Kaywin, Kuoda, Marshmallow, MUST, Renga, Sayyed, Tercel and Zhengda, among others, presenting innovative products.Asian Toys & Games Forum explores the important roles of toys everyday lifeThe Asian Toys & Games Forum will be held tomorrow (7 January). Themed Beyond Fun and Play: Fostering Social Responsibility in the Toy Industry, international toy and game industry experts will discuss the industry’s latest topics, including The Toys and Games Market Outlook and Opportunities by Clifton Chiu, Senior Research Analyst, Euromonitor International (Hong Kong), The Power of Play for Healthcare and Wellness by Dr Vinci Cheung, Psychologist, Head of Family and Child Services, The Companions CCM Ltd, Integrating AI Smart Toys into Social Life by Larry Wang, Founder & CEO, FoloToy Creative Pte Ltd, and Designing Toys for Active and Better Ageing by Dr Sittha Sukkasi, Senior Researcher in Environment Research Group, MTEC, NSTDA, while a representative of the Hong Kong Toys Council will host the discussion and explore with the speakers on the opportunities for the toys industry in the health sector and the ageing market.In today’s The Evolution of Stationery in the Digital Era at the Stationery & School Supplies Fair, John Yeung from Google Hong Kong, Professor Siu Cheung Kong from The Education University of Hong Kong and Mike Cheung from Microsoft Hong Kong will dive into the new demands for stationery from the current Generation Z, Generation Alpha, and the ageing market, as well as the profound impact of artificial intelligence and technology on the field of education.Other seminars will cover popular topics such green toys trend, green stationery, baby products market trends, latest toy safety regulations, toy specifications, testing and certification. Helping buyers and sellers to broaden their business networks and learn about the most recent market trends, there are many networking events, buyer forums, product demo and launch pad, and seminars throughout the fair period.The three exhibitions offer buyers a one-stop sourcing platform, creating more cross-industry business opportunities. Under the EXHIBITION+ model, the fairs integrate physical exhibition and the Click2Match smart business platform for online business meetings. The online exhibition is accessible until 16 January, to sustain and create greater business opportunities for the industry. Buyers can also scan QR codes at exhibitor booths using the Scan2Match service to bookmark their favourite exhibitors, browse product information and engage with exhibitors even after the fair to make for more business connections.Photo Download: https://bit.ly/4gLIIBBThe Hong Kong Toys & Games Fair, Hong Kong Baby Products Fair and Hong Kong International Stationery & School Supplies Fair open today. The four-day fairs run until 9 January at the Hong Kong Convention and Exhibition Centre, bringing together more than 2,500 global exhibitors from 34 countries and regions(Front row, from left to right) HKTDC Toys Advisory Committee Chairman, Bryant Chan, Hong Kong SAR Government Secretary for Commerce and Economic Development, Algernon Yau, HKTDC Acting Executive Director, Sophia Chong, and the Toys Manufacturers’ Association of Hong Kong President, Mr Samson Ko officiated the Joint Opening Ceremony of the Toys & Games Fair and Baby Products Fair todayThe first ESG pavilion at the Toys Fair showcases toys incorporating Environment, Social and Governance (ESG) elementsThis year’s Toys Fair has an impressive pavilion lineup, with exhibitors from Hong Kong, Mainland China, Taiwan, and Korea, as well as the World of Toys Pavilion to promote creative  products to international buyersThe Toys & Games and Baby Products Fairs continue to feature the popular Brand Name Gallery, bringing together over 380 well-known brands from around the globeWith more than 660 exhibitors, this year's Hong Kong Baby Products Fair boasts the most exhibitors ever. This photo shows a booth at the "Selection of Europe" PavilionHong Kong International Stationery & School Supplies Fair showcases creative art supplies, gift stationery and the latest school and office suppliesFair WebsitesHKTDC Hong Kong Toys & Games Fair: hktoyfair.hktdc.comHKTDC Hong Kong Baby Products Fair: hkbabyfair.hktdc.comHong Kong International Stationery & School Supplies Fair: hkstationeryfair.comMedia enquiresPlease contact HKTDC’s Communication & Public Affairs Department:Sharon HaTel：2584 4575Email：sharon.mt.ha@hktdc.orgJane CheungTel：2584 4137       Email：jane.mh.cheung@hktdc.orgAbout the HKTDCThe Hong Kong Trade Development Council (HKTDC) is a statutory body established in 1966 to promote, assist and develop Hong Kong's trade. With over 50 offices globally, including 13 in Mainland China, the HKTDC promotes Hong Kong as a two-way global investment and business hub. The HKTDC organises international exhibitions, conferences and business missions to create business opportunities for companies, particularly small and medium-sized enterprises (SMEs), in the mainland and international markets. The HKTDC also provides up-to-date market insights and product information via research reports and digital news channels. For more information, please visit: www.hktdc.com/aboutus.  Copyright 2025 ACN Newswire via SeaPRwire.com.

SEATTLE, WA, Jan 6, 2025 - (ACN Newswire via SeaPRwire.com) - Spectral Capital Corporation (OTCQB: FCCN), a pioneer in Quantum as a Service (QaaS) computing and decentralized cloud infrastructure, is pleased to announce the achievement of a major patent milestone as the first step in its plan to become a globally competitive leader in quantum computing patents."According to the World Intellectual Property Organization ("WIPO"), there were 350,000 patents filed worldwide in classical computing. Analysts estimate there are less than 40,000 patent applications that have ever been filed in quantum computing. This tells us that there is an enormous opportunity to innovate and protect innovation within quantum computing. We intend to compete hard to assert US intellectual property dominance within the quantum computing space," said Spectral chairman Sean Michael Brehm."As of today, Spectral will have filed 61 patents in the field of quantum computing. We intend to file a total of 104 patents in quantum computing by the end of January 2025, completing the initial patent filing from our acquisition of the Vogon Cloud technology.  With the acquisition of Verdant Quantum and Quantomo combined with the innovations being championed by Dr. Wolf Kohn, Dr. Moshik Cohen and Chairman Sean Brehm, we have committed to filing more than 500 patent applications by the close of 2025," said Spectral's Chief Executive Officer, Jenifer Osterwalder. "According to the leading source of patent filings worldwide, The Patent 300 List, Nvidia had 464 patents issued in 2023. To be a global top 100 company in patents requires around 450 patents issued. Spectral intends to have 500 filings by the end of 2025, but these will be concentrated in quantum computing and hybrid computing. This will make us a global intellectual property leader in the field.  Our innovations run the gamut, from unique methods to use synthetic data and Monte Carlo simulations to reduce quantum computing errors to novel approaches to the commoditization of cyber security in the quantum era. Spectral is proud to contribute important innovations that can help to maintain US dominance in this strategically critical domain. These patents secure our deep quantum technology platform, encompassing decentralized cloud, computing, advanced quantum algorithms, quantum databases, and room-temperature quantum chips," concluded Brehm.About Spectral Capital CorporationFounded in 2000 and based in Seattle, Washington, Spectral Capital (OTCQB:FCCN) is a technology startup accelerator and quantum incubator. We specialize in Quantum as a Service (QaaS), leveraging our proprietary Distributed Quantum Ledger Database technology (DQ-LDB) to offer secure, advanced storage and computing solutions.For more information, please visit www.spectralcapital.com.Forward-Looking StatementsThis press release contains forward-looking statements (as defined in Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended) concerning future events and FCCN's growth and business strategy. Words such as "expects," "will," "intends," "plans," "believes," "anticipates," "hopes," "estimates," and variations on such words and similar expressions are intended to identify forward-looking statements. Although FCCN believes that the expectations reflected in such forward-looking statements are reasonable, no assurance can be given that such expectations will prove to have been correct. These statements involve known and unknown risks and are based upon a number of assumptions and estimates that are inherently subject to significant uncertainties and contingencies, many of which are beyond the control of FCCN. Actual results may differ materially from those expressed or implied by such forward-looking statements. Factors that could cause actual results to differ materially include, but are not limited to, changes in FCCN's business; competitive factors in the market(s) in which FCCN operates; risks associated with operations outside the United States; and other factors listed from time to time in FCCN's filings with the Securities and Exchange Commission. FCCN expressly disclaims any obligations or undertaking to release publicly any updates or revisions to any forward-looking statements contained herein to reflect any change in FCCN's expectations with respect thereto or any change in events, conditions or circumstances on which any statement is based.CONTACT:Spectral Capitalcontact@spectralcapital.com Copyright 2025 ACN Newswire via SeaPRwire.com.