The four-day “Asia Pacific Food Expo 2024” successfully concluded on Monday (Dec 9th), with over 50 business matching negotiations taking place at the Macao Pavilion. Macao exhibitors are satisfied with the outcomes, as “Made in Macao” and “Macao Brand” products have garnered substantial repurchases and inquiries. “Sales figures for a single day at the event surpass those typically seen in Macao on weekdays”. The heightened demand at the event has elevated the popularity of Macao products to a peak, establishing them as the preferred choice among Singaporean and international businessmen. Moreover, some exhibitors have successfully connected with the local supermarkets and food agents through interactions. Furthermore, some businessmen have shown optimism regarding Macao’s business environment and the significant potential of Halal catering market in general. They engaged in profound discussions with Macao enterprises on-site and expressed their intentions to establish a presence in Macao.
In Singapore, Ms. Elaine Wong, Member of Board of Directors of Macao Commerce and Investment Promotion Institute (IPIM), met with Honorary President Edward Liu and Executive Director Jan Tan of the Asian Federation of Exhibition and Convention Associations (AFECA) to promote the MICE advantages of Macao and Hengqin, and invited AFECA to hold conventions and exhibitions in Macao and Hengqin. Mr. Edward Liu expressed his intention to visit Macao and Hengqin for an inspection tour in 2025. Established in Singapore in 2005, AFECA currently has about 155 members, which are mainly the MICE industry associations in Asia.
The “Consumption + Negotiation” Integrated Exhibition Aids Enterprises in Connecting with International Business Opportunities
Organised by the Singapore Food Manufacturers’ Association, the “Asia Pacific Food Expo 2024” has an exhibition area of about 10,000 square meters. The event has drawn the participation of over 200 exhibitors from mainland China and Singapore, encompassing upstream, midstream and downstream industrial chain enterprises in the food and beverage industries. IPIM and the Industrial Association of Macau set up the Macao Pavilion, for the first time, at the “Asia Pacific Food Expo”, and organised the participation of 24 Macao SMEs and over 250 “Made in Macao”, “Macao Brand” products, of which nearly 80% were Halal-certified products or the distinguished “M Brand” quality products.
Throughout the four-day event, Macao exhibitors, and the buyers and visitors from around the globe all benefited significantly. According to the Macao enterprises, the diverse customer sources of the Expo enable them to swiftly comprehend and access the latest market trends, and to grasp the new consumption patterns of international customers. Furthermore, the “consumption + negotiation” integrated exhibition can function as a platform for testing the products and establishing business networks. Local Internet influencers were also invited to promote Macao companies’ brands and their charms at the Macao Pavilion.
Leveraging Insights from the Global Halal Food Sector to Craft the Golden Business Card for Halal Food in Macao
At the event, exhibitors were delighted to witness the positive reception of Macao’s halal food by the visitors. Through the exhibition, they have recognised significant business prospects in Singapore and other halal food markets. They will leverage insights from the Singapore’s Halal food to upgrade Macao’s halal food production, in order to further enrich the experience of international visitors to Macao, thereby crafting Macao’s golden business card.
Some visitors praised the layout and arrangement of the Macao Pavilion, which could let them fully feel the charm of Macao and quickly grasp the latest business information of Macao and Hengqin. The accurate connection with Macao enterprises for “one-on-one” negotiations also strengthened their intention to invest in Macao and Hengqin.
一连四天的“亚太国际食品展2024”于今（9）日圆满闭幕。澳门馆内促逾50场配对洽谈，展商们满意成效，“澳门制造”、“澳门品牌”的产品获得高回购及高查询，“单日货品销量至少是澳门平日的翻倍”，连日热销让澳门产品的知名度推至高点，成为新加坡以至国际客商的“心头好”；亦有展商成功连线当地商超、代理商等。此外，有与会客商看好澳门营商环境以及清真市场发展潜力庞大，即场与澳门企业开展深入交流，并有落户澳门计划。
赴新加坡期间，澳门特别行政区招商投资促进局委员黄伊琳会面亚洲展览会议协会联盟（AFECA）Honorary President Edward Liu及Executive Director Jan Tan，推介澳琴会展优势，亦诚邀该会赴澳琴办展办会。Edward Liu透露2025年有计划赴澳琴考察。AFECA于2005年在新加坡成立，现有会员单位约155个，主要来自亚洲地区的会展行业协会。
“消费+洽商”一体展会助企业联通国际商机
“亚太国际食品展2024”由新加坡食品厂商联合会主办，展览面积约一万平方米，吸引来自中国内地、新加坡等逾200家展商参与，涵盖食品及饮料等行业的上中下游产业链企业。招商投资促进局联同澳门厂商联合会首次设置澳门馆，组织24家澳门中小企展销展示250多款“澳门制造”、“澳门品牌”产品，当中近80%澳门展商产品持清真认证或及“M唛”澳门产品优质认证。
四天展会澳门展商及世界各地与会客商均收获满满。有澳门企业代表指该展会客源多样，有助快速了解及获取市场最新动态，掌握客群的新型消费模式，而且展会集消费及洽商为一体，成为企业视作产品“试水”和建立商业网络的绝佳平台。澳门馆内还安排了当地的网络达人穿梭走访展位，助企业宣传推广品牌及产品魅力。
取经各地清真食品之长打造澳门清真食品新名片
同时展商喜见澳门清真食品获得不少客商好评，通过实地参展，了解到新加坡等清真食品市场商机巨大，会借镜新加坡清真等食品优点，融入到澳门清真食品升级箇中“内涵”，进一步满足并丰富国际客商的游澳体验，继而“升呢”成为澳门新名片。
有与会客商点赞展馆布局及安排到位，充分感受到澳门魅力的同时，亦能快速掌握澳琴最新营商信息，并叠加精准对接澳门企业开展“一对一”洽谈，加强了在澳琴投资的意欲。
