iGame

SBC Summit Americas to Host Forum on Growing Prediction Markets in US Sports Betting

(AsiaGameHub) -   SBC Summit Americas is set to launch a dedicated Prediction Markets Forum, which will dive into one of the fastest-growing and most hotly debated verticals within U.S. sports betting. Scheduled for Thursday, 11 June as part of the Breakout Stage, this forum will gather operators, legal experts and industry analysts to look into the growth of prediction markets, the ways sportsbooks are entering this space, and the regulatory and integrity challenges that are defining its future. The four-session lineup will be chaired by Patrick Everson, a sports betting analyst and contributor for FOX Sports. The recent boom in prediction markets can be traced directly to the 2024 presidential election, which pushed event contracts into the mainstream. Since that election, DraftKings, FanDuel and Fanatics have all taken steps to build a presence in this space, while platforms including Kalshi and Polymarket continue to grow in prominence via high-profile athlete sponsorships and multi-year league partnerships. However, a rising tide of lawsuits and enforcement actions from state and gaming regulators, paired with conflicting federal court rulings, has left compliance requirements far from straightforward. “Prediction markets will shape the U.S. market in 2026. But navigating the gray area between financial trading and traditional sports betting is creating tangible uncertainty for this industry,” said Rasmus Sojmark, CEO and founder of SBC. “This forum will bring together the leaders who are building this space to help the sector understand what lies ahead.” The forum will open with the introductory session, Prediction Markets 101. Dan Zucker, President of Zucker Media Group, will walk through how event contracts evolved from 19th-century economic hedging into a potential billion-dollar vertical. Along the way, he will break down how prediction markets actually operate, why their growth has accelerated so rapidly, and what their rise means for today’s gambling landscape. Over the past 18 months, a number of major U.S. operators have expanded into the prediction markets space. During the session, How Sportsbooks Are Entering the World of Event Contracts, experts Dr. Laila Mintas (CEO, Dr. Mintas Consulting), David Huffman (COO, Sporttrade), and Dustin Gouker (Founder, The Closing Line) will analyze how and why the region’s biggest operators are making the move and whether state-by-state partnerships could prove essential in their strategy. The panel, A Question of Compliance and Integrity, will address the regulatory and compliance challenges facing prediction markets in the U.S. Legal specialist Dan Wallach (Partner, Wallach Legal) will examine the regulatory framework governing event contracts and discuss the lawsuits brought by states and land-based gaming groups and the compliance challenges facing operators. Looking ahead, What’s the Future of Futures?, will examine the long-term impact of prediction markets on the betting industry. Speakers Ilya Beylin (Associate Professor, Seton Hall University School of Law), Robin D Hanson (Associate Professor, George Mason University), and Chris Gerlacher (Senior Political Reporter and Industry Analyst, Prediction News) will discuss the potential consequences of Supreme Court scrutiny and what the future may hold for land-based operators opposing prediction markets and online sportsbooks seeking to integrate them. The topic will also be covered on the Leaders Stage during the panel “The Current State of Prediction Markets in the US.” Experts Joshua B. Sterling (Partner, Milbank) and Alex Kane (CEO, Sporttrade) will examine how prediction markets are evolving across North America and how operators, regulators, and investors are responding to the rapidly changing landscape. The Prediction Markets Forum forms part of SBC Summit Americas’ two-day conference programme. Alongside the Breakout Stage, delegates can attend sessions covering sports betting and casino, payments and technology, regulation and compliance, affiliation, leadership, and player protection across North and Latin America. Secure Your Ticket to SBC Summit Americas: VIP Pass – Our VIP Passes are available for just $700. You’ll have access to the full conference agenda, show floor, complimentary food at our Food Festival and our evening networking events! Expo+ Pass: Includes access to the expo floor and all conference sessions (does not include access to evening networking events). Get Your Expo+ Pass at $95. Complimentary Operator & Affiliate Passes: Operators and affiliates can apply for free passes for SBC Summit Americas, subject to approval. Apply for Your Complimentary Operator Pass | Apply for Your Complimentary Affiliate Pass. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

iGame

Global crypto betting company BC.Game confirms new CEO

(AsiaGameHub) -   BC.Game has named Kar Kheng Giam as its new Chief Executive Officer, entrusting him with the significant responsibility of guiding the crypto betting brand's often-debated strategic direction. Giam, known as "KK," previously held a position at Coyote Bioscience, a biotechnology research firm based in Beijing that focuses on AI, big data, reagents, and system platforms. He served as Vice President – International at the company from 2021 to 2023, followed by a consultancy role from 2023 to 2025. His initial venture into the gaming and entertainment sector occurred in 2012 when he co-founded both Topgame and Tinymobi. These mobile game development firms, based in Beijing and San Francisco, created casino and social games, such as slots-style offerings. This background likely drew the interest of BC.Game, a company focused on crypto and technology. “BC.Game has cultivated a robust global community through the integration of innovative technology and captivating entertainment experiences,” Giam commented. “I am enthusiastic about assuming this position during a period of considerable opportunity for the company. Given the rising demand for transparent, user-centric platforms and the increasing embrace of crypto in online gaming, we are strategically positioned for global expansion. “My primary objective will be to reinforce our presence in regulated markets, improve the platform experience, and consistently foster trust among our users.” Numerous Factors to Address Giam assumes leadership at BC.Game during a pivotal moment for both the nascent and largely unregulated crypto betting sector, as well as for the broader betting and gaming industry. Increased taxation in Europe and Latin America is considerably impacting the conventional, fiat-based betting market. Regulatory landscapes are also evolving, with national bodies such as the UK Gambling Commission (UKGC) and the Dutch KSA showing heightened vigilance towards unlicensed activities. Within the UK, BC.Game is primarily recognized for its football sponsorships, notably serving as the official front-of-shirt sponsor for EFL Championship club and 2015/16 Premier League champions Leicester City FC. Nevertheless, the widespread presence of unlicensed betting firms in English football has generated controversy. Companies such as BC.Game pursue partnerships in English football because of its global appeal, supporting their marketing goals in regions like Asia, Africa, and other territories. The UK government, however, appears poised to prohibit unlicensed sponsors from British sports, with a consultation currently underway. This development could potentially conclude BC.Game’s collaboration with Leicester, although it remained uncertain whether the two parties planned to extend their agreement beyond the current season. Furthermore, uncertainties persist regarding BC.Game’s operational framework and long-term viability. The company held a Curaçao license for an extended period, but following a legal disagreement with the local regulator and reports of bankruptcy in 2024, it has since obtained a license from the Indian Ocean island of Anjouan. The appointment of a new CEO, particularly one with Giam's extensive experience in the technology sector, indicates BC.Game's strong confidence in having navigated these challenges successfully. Recently, the company has focused on expanding into Africa, exemplified by securing licenses and sponsorship agreements in Kenya last year. It is also presumably monitoring discussions concerning the potential for regulated crypto betting, for instance in Estonia, with considerable interest. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

iGame

JOI Gaming Quickly Addresses Dutch Darts Promotion Violation

(AsiaGameHub) -   The Dutch gambling regulator has once again targeted JOI Gaming, which operates the Jack’s Casino brand. Kansspelautoriteit (KSA) disclosed that it reached out to the company regarding a marketing violation highlighted in an anonymous tip, which alerted the regulator to a Jack’s Casino advertisement appearing on the Professional Darts Corporation (PDC) website. According to the KSA, although the logo placement itself isn't the main problem, JOI Gaming violated regulations because clicking the logo redirected users to the Jack’s Casino online platform. This constitutes a direct breach of the Netherlands' domestic gambling regulations, which forbid both untargeted iGaming advertising and sports sponsorships by online gambling operators. These provisions were launched in July 2025 as part of a broader reform initiative to revise the Remote Gaming Act (KOA), a process that remains ongoing. The legislative changes also prohibit the use of influencers for gambling promotion—a restriction JOI Gaming has previously violated. In December, the company received a €400,000 penalty (£346,000) for an offense from 2023 that occurred during a major motorsports event. On this occasion, the KSA noted that JOI Gaming promptly adhered to the warning by removing the link from the PDC site, which may prevent further regulatory measures. The entire issue could have been prevented had JOI adopted the same approach it uses in unlicensed markets such as the UK. Customers in the UK can freely visit the PDC website, where the Jack’s Casino logo appears in the Partners section. However, since neither Jack’s nor JOI currently holds a license from the UK Gambling Commission (UKGC), clicking the logo simply returns users to the PDC website. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

iGame

Codere hires Jefferies and Macquarie amid anticipated €2bn sale preparations

(AsiaGameHub) -   Spain-headquartered gambling giant Codere is reportedly poised for an impending sale that could value the company at more than €2bn (£1.73bn). Per Spanish publication EXPANSIÓN, the firm has engaged financial advisors Jefferies and Macquarie as it readies for a transaction in the coming weeks.  Codere Online success may attract suitors The Codere deal, involving Spain’s second-largest industry player behind Cirsa, would encompass its expanding Codere Online division.  Codere Online has been listed on the Nasdaq stock exchange since 2021 and has encountered notable setbacks, including delisting notices and suspension threats. However, these issues have now been resolved, with the company reporting a 6% year-on-year increase in total 2025 revenue, rising from €212m to €224m (£195.2m). Overall, Codere’s 2024 revenues reached €1.3bn, while adjusted EBITDA stood at €179bn. The business is currently owned by around 84 investment funds, with Davidson Kempner’s 13.3% stake being the only significant holding and the sole one exceeding 10%.  It operates across Latin America and Southern Europe, with its home market of Spain, along with Italy, Mexico, and Uruguay, serving as key revenue-contributing markets.  Spain to clamp down This development coincides with a period of change in Spain, where Andrés Barragán, Secretary General for Consumer Affairs and Gambling, stated last month that licensed companies in the country should prepare for a year of regulatory changes and new compliance mandates. The country already enforces some of Europe’s strictest regulations, yet gross gambling revenue (GGR) continues to grow, posting a year-on-year increase of over 18% in Q2 2025.  A sale of Codere to another gambling group may see it overtake Cirsa and international Spanish operators such as Betway and Entain’s bwin as the market leader—though Cirsa has also made clear that Latin American M&As are a focus for 2026. Regardless, with the 2026 World Cup now on the horizon, a deal of this scale at this time could make a significant impact in Spain’s already affluent but tightly regulated market.  SBC News has reached out to Codere for comment. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

iGame

Latin America Requires Regulatory Consistency to Undermine the Black Market

(AsiaGameHub) -   The fear of over-regulation and excessive interference is driving players toward the black market, where no responsible gambling safeguards or player protection measures exist. This was the primary conclusion drawn during SBC Media’s latest webinar, ‘Are Latin American Players Actually Safer Today?’, which gathered several industry experts to discuss the current state of player protection in the region. The panel featured: Luis Felipe Maia – Founding Partner, MAIA YOSHIYASU ADVAGADOS. Simon Westbury – Strategic Advisor, 1xBet. Simon Vincze – Head of Sustainable & Safer Gambling, Casino Guru. Alfredo Lazcano – Gaming Lawyer, Lazcano Samano. Is excessive regulation undermining player safety? Latin America finds itself at a crossroads regarding gambling regulation. The region is diverse, containing offshore-grey markets, provincially regulated markets, and fully federal or national regulatory frameworks. However, there are instances of regulatory shifts, such as proposals in Brazil to ban sponsorships and tax increase proposals in both Brazil and Mexico, which are raising concerns among operators. The panel unanimously supported regulated markets and the expansion of new markets across Latin America, yet they highlighted clear warning signs that excessive interference does more harm than good. Maia shared his expertise on Brazil’s framework, stating: “It’s a curve. You reach an optimal point of protection, but once regulation becomes excessive, players become less protected because channeling is damaged.” Vincze acknowledged that over-regulation can be detrimental to players but countered the idea that regulated markets are inherently unsafe. “It would be inappropriate to claim that regulation doesn't make them safer, because at least now they have an option that provides a sufficient safety framework and is overseen by an authority.” Player confusion in Latin America The webinar was hosted in partnership with 1xBet, which commissioned SBC Media to produce the International Player Safety Index series. The third part of the series was recently published, focusing on Latin America, and the webinar sessions provided a platform to debate some of its findings. Simon Westbury, Strategic Advisor at 1xBet, recently spoke in-depth with SBC News about the report's findings, reflecting on the lack of regulatory consistency across Latin America. This supports Westbury’s Three Cs theory: if a market lacks clarity, consistency, or communication, a Big C emerges—confusion. “I believe there is a consistency gap across Latin America. We are not suggesting a one-size-fits-all approach to player protection because every player is different, but player protection must be enshrined in every regulatory environment,” he noted. The theory is also supported by practice. Vincze reflected on research he conducted using Google search analysis in Brazil and Mexico to estimate channelization rates in those markets. Following his analysis over a 30-day period, Vincze cited that 74% of specific casino name keyword searches in Brazil were for offshore sites, while that figure stands at 56% in Mexico. For comparison, the UK is around 20%, Sweden 21%, and Spain 27%. Vincze noted: “I believe this is because there is increasingly more exposure on the internet and social media for unlicensed brands, which can advertise through influencers and strong accounts without real enforcement.” Areas for improvement The positive news is that operators have a variety of tools at their disposal to help keep players safe on-site. KYC measures are the primary step, but others like deposit limits, time limits, and cooling-off periods have also been cited as useful for players globally. However, the panel noted that these tools can create more confusion than benefit if not applied correctly. Lazcano stated: “Safer gambling tools can be difficult to use, and operators don't know how to properly explain their usage to players. In the worst-case scenario, these tools might simply be ignored by players.” Maia cited another Brazilian example where a national self-exclusion list was introduced. However, due to a lack of understanding regarding its purpose, it has resulted in fraud against operators rather than aiding players. He said: “We don’t see the regulator and the government supporting the regulated market. We had people with social benefits banned from playing, and then threats to increase taxation in Brazil. The message this portrays, and the result, is that Brazilian authorities are driving players to the illegal market.” Westbury noted that tools should focus on education and making the experience fun and engaging, rather than being limiting and, in his words, clinical. “I think sometimes we get it wrong as an industry. Some of these tools are intrusive. No one likes going to the doctor or the dentist because of the clinical environment; it’s generally not enjoyable. I think we actually need to focus on education. Players need to be educated about these tools.” Watch the entire session and hear the full range of insights and opinions from the panel here. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

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Despite facing UK tax burdens, Super Group CEO Neal Menashe sees ‘a lot of uplifts’

(AsiaGameHub) -   Super Group identifies potential amidst the turmoil as the UK gambling sector prepares for a significant financial impact from the upcoming tax changes scheduled for next week. Neal Menashe, the CEO of Super Group—the parent company of the major international brand Betway—shared his thoughts on the new 40% online gaming tax during a video episode of the iGaming Daily podcast. Menashe aligns with the general consensus among UK betting industry leaders that the tax increases starting in April will be detrimental to both the sector and the broader economy. He argued that excessive taxation prevents profitability, ultimately driving revenue away from regulated markets toward illegal, unlicensed operators. According to Menashe, a balanced tax rate on gross gaming revenues (GGR) should fall between 15% and 25%, which aligns with the current UK rates of 21% for remote gaming and 15% for general betting. While Super Group will be impacted by these changes, Menashe expressed strong confidence that the company will remain resilient and potentially emerge in a stronger competitive position. He noted that Q4 financial reports estimated a $50 million impact in the UK before any mitigation strategies were applied. Menashe expects marketing costs to decrease and operational efficiency to improve, noting that smaller competitors may be forced out of the UK market due to rising costs. He also highlighted that recent investments in their UK product have already resulted in positive performance gains. Africa – The Primary Growth Driver for Super Group Despite the focus on the UK, Africa represents the primary future for Super Group and its Betway brand, a strategy that was in place long before the UK tax adjustments. Betway maintains a dominant presence in South Africa, where the betting industry has become a significant contributor to the national economy according to government data. Menashe revealed that Africa accounts for roughly 40% of Super Group’s total revenue, with the total addressable market (TAM) for African iGaming projected to reach $11 billion by 2025 and $22 billion by 2030. He attributed this expansion to factors like population growth and increased smartphone and mobile money usage, noting that South Africa remains their most established and well-regulated market. While the company has seen strong results in Botswana since its February 2025 launch, it is currently refining its approach in Nigeria to better suit that specific market's mobile-first landscape. Prioritizing Brand and Product Excellence To address Africa's complex payment systems, Super Group has implemented innovative solutions like its own stablecoin and manages over 150 different payment integrations across the continent. Although competition is increasing from firms like Kaizen Gaming, bet365, and Betsson, Super Group remains confident in its market position. Menashe noted that the company has gained valuable insights from its past experiences, including its decision to exit the US market last year. He compared Super Group’s influence in Africa to the dominance of FanDuel and DraftKings in the United States. He concluded by emphasizing that long-term success depends on the combination of a powerful brand, a superior product, and an efficient back-office infrastructure. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

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Romanian regulator uncovers secretive affiliate channeling players to illegal gambling sites

(AsiaGameHub) -   Romania’s gambling regulatory body has requested a criminal probe into an affiliate found diverting consumers to unlicensed gambling platforms. A press statement disclosed that the National Office for Gambling (ONJN) has reached out to the Directorate for the Investigation of Organised Crime and Terrorism (DIICOT), seeking help with the case. The details showed that an affiliate licensed by the ONJN has been serving as a portal to illegal gambling sites, connecting players directly to offshore operators. “The affiliate’s website operates as a commercial middleman that, under specific technical circumstances, steers or redirects users (prospective players) to gambling operators lacking a Romanian license,” the ONJN stated. “These sites are accessible in Romanian, and any Romanian citizen can register an account and make deposits to engage in gambling activities.” A notable detail highlighted by the regulator is that the affiliate website featured a hidden front-end interface, meaning not all users viewed identical content; instead, there was a selective presentation of options promoting customized offers based on the user’s IP address location. The ONJN insists that this technology was deliberately put in place to repeatedly promote unlicensed gambling in Romania by intentionally bypassing regulations. “This practice is not an accidental redirection but a deliberate technical mechanism, crafted to gain improper advantages and evade Romanian laws, with the aim of promoting prohibited or restricted content.” One of the identified illegal websites was a company named NV Casino. An illegal operator with similar initials, Novatech Solutions N.V. Casino, was recently issued a record €24.9m (£21.6m) fine in the Netherlands for comparable violations. Vlad-Cristian Soare, President of the ONJN, remarked: “The ONJN’s mission is to uphold a responsible, legal, and transparent gaming framework, and any mechanism designed to evade the law and expose Romanian consumers to unlicensed platforms poses a direct threat to public interest.  “We will continue to take strong action whenever we detect such practices and collaborate with relevant authorities to safeguard both players and market integrity. Those responsible will be held legally accountable.” In recent months, Romania has launched an effort to bolster its gambling market by reducing harm risks and enhancing oversight of licensed operators. Measures to restructure the domestic market that have garnered substantial political backing include increasing the minimum gambling age to 21, restricting gambling advertising, and developing new approaches to self-exclusion. Soare has consistently expressed his dedication to improving Romania’s gambling market since assuming the role of ONJN President in May last year, following a period when the regulator faced significant controversy over nearly a billion euros in uncollected taxes. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

SeaPRwire

Edgar Sterling Partners announces the launch of its 2026 “Fast Track” initiative for the New Zealand Active Investor Plus (AIP) residency programme

AUCKLAND, NZ – March 27, 2026 – (SeaPRwire) -Edgar Sterling Partners, a premier institutional-grade advisory firm, today announced the launch of its 2026 “Fast Track” initiative for the New Zealand Active Investor Plus (AIP) residency programme. As global investors increasingly seek stability and efficiency, New Zealand has emerged as the preferred destination for high-net-worth families in Singapore, Thailand, Vietnam, Hong Kong, Indonesia, and Malaysia. The 33-Day Residency Revolution In a significant shift for the investment migration landscape, 2026 data reveals that well-prepared applications for the New Zealand AIP programme are currently averaging an “Approval in Principle” (AIP) timeframe of just 33 working days. This speed, combined with the fact that New Zealand does not require an English language test for the Active Investor Plus visa in 2026, has created a unique window of opportunity for Asian families looking for global mobility without the traditional bureaucratic hurdles. Institutional-Grade Strategy for Global Families Edgar Sterling Partners specializes in bridging the gap between international wealth and New Zealand’s disciplined regulatory framework. The firm offers two distinct, portfolio-driven pathways: The Growth Alpha Portfolio: a NZD $5 million investment with a 3-year term and a minimal 21-day physical presence requirement. This strategy focuses on high-growth sectors including Future Tech, AI, and Renewable Energy. The Balanced Anchor Portfolio: a NZD $10 million investment with a 5-year term. This pathway prioritizes wealth preservation through the NZX 50 and offers the immediate “Lifestyle Perk” of eligibility to apply for residential property purchase consent for homes valued over NZD $5 million. A Commitment to Transparency “We act as the insurance policy for our clients’ government investments,” says Steve Jones, a Director of Edgar Sterling Partners. “By operating a strict ‘Fee-Only’ model, we ensure our interests are 100% aligned with the security of our clients’ capital and the success of their residency”. Edgar Sterling’s proprietary “Unbroken Chain” forensic audit process ensures that Source of Wealth (SOW) and Source of Funds (SOF) documentation meets the highest standards of Immigration New Zealand, significantly reducing the risk of processing delays. About Edgar Sterling Partners Edgar Sterling Partners provides integrated wealth structuring, portfolio design, and residency coordination from its headquarters in Auckland, New Zealand. The firm serves globally mobile families across Asia, the Middle East, and Europe, ensuring that New Zealand residency allocations align with global asset objectives and family succession goals. Media Contact: Edgar Sterling Partners Level 8, 139 Quay Street Auckland 1010, New Zealand +64 9 243 0538 media@edgarsterling.com www.edgarsterling.com

iGame

Allwyn lists on Athens Stock Exchange following OPAP merger closure

(AsiaGameHub) -   Allwyn has concluded its integration with the Greek gaming company OPAP, cementing its status as one of the premier global publicly traded gambling entities in the process. The merger terms were originally established in October. **KKCG**, the Czech investment firm behind Allwyn, has maintained a significant stake in OPAP since 2013. Through this union, Allwyn will list on the Athens Stock Exchange, positioning itself as a dominant force in the Greek market. OPAP manages the Greek national lottery and holds a prominent role in the country's betting and gaming sectors. This move continues Allwyn’s strategic shift, which began with its transition from SAZKA Group in 2022. The firm is evolving into a lottery-focused entertainment provider with interests across various segments. Allwyn anticipates that the OPAP integration will provide market leadership, broader geographic and product reach, enhanced technological and digital assets, a more robust financial foundation, and a heightened commitment to social responsibility and charitable contributions. Robert Chvatal, CEO of Allwyn, remarked: “This represents a pivotal strategic achievement for Allwyn. We embark on our path as a listed global industry leader with a reinforced platform, greater financial agility, and an elite team. “We are confident that our top-tier market positions, extensive diversification, and solid cash flow will enable us to achieve sustainable growth and deliver value as we pursue innovation and new opportunities across our markets. “I want to express gratitude to our shareholders, staff, and regulators for their assistance in uniting these two premier organizations to form the world's second-largest listed lottery and gaming firm.” Allwyn’s path to the Athens exchange Lotteries remain the foundation of Allwyn’s business, with primary assets including the UK National Lottery, the Czech Lottery, the Greek lottery (via OPAP), and the Illinois State Lottery, among others. The company’s presence in sports wagering has grown through KKCG’s involvement with OPAP. It further broadened its sports entertainment footprint last year by acquiring a majority stake in PrizePicks, a US-based daily fantasy sports (DFS) provider that has since expanded into prediction markets. Not every initiative has succeeded. A plan to acquire a controlling interest in Novibet, a prominent Greek betting firm, was abandoned earlier this year following input from the Hellenic Competition Commission (HGC). Despite this, Allwyn remains on solid footing—and with the OPAP merger finalized, the company is unlikely to be impacted by the cancelled Novibet deal. The merged Allwyn-OPAP entity boasts an estimated market capitalization exceeding €11bn (£9.5bn), placing it in the same tier as Entain (owner of Ladbrokes Coral and bwin) and Flutter Entertainment. KKCG will retain 78% of the voting rights in the unified company. Allwyn also intends to issue a dividend of €0.80 (£0.69) per share to its investors. Karel Komarek, Founder and Chairman of both KKCG and Allwyn, stated: “Today marks the start of a new era for Allwyn, building on the momentum that already defines our business. “Over the last 13 years, we have demonstrated the lasting value we generate for stakeholders, society, and players. This success is rooted in collaboration, trust, and a dedication to innovation. “Allwyn possesses immense potential in the changing consumer entertainment landscape, and we have the vision, scale, and drive to shape the industry's future.” This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

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Sorare: Is There Nothing to Declare?

(AsiaGameHub) -   The decision by CyLimit, a cycling-focused web 3 startup, to become the first JONUM operator to submit its regulatory declaration to France’s Autorité Nationale des Jeux (ANJ) has highlighted a company that most industry observers would have anticipated being first in line. Naturally, when discussing web 3, NFTs and fantasy betting, that company is Sorare. However, to date, the former unicorn has yet to submit its own declaration to the nation's gambling regulator. With the JONUM legal framework finally launching in France, SBC-Gaming&Co sought to understand why the leading web 3 fantasy betting firm in the sector wasn't the first to file a regulatory declaration, enabling it to commence operations as swiftly as possible in full compliance with its 'home' country's regulations. A Sorare spokesperson stated that there was "no delay and we are in ongoing and constructive discussions with the ANJ at the moment". The company is also "taking the time to finalise the dossier properly and we will make the JONUM declaration promptly". "Our approach is to ensure that the submission is complete and robust from the outset," they added, "the application file is comprehensive and requires a significant amount of detailed information to be provided". Nevertheless, there are several factors that could be weighing on the minds of Sorare's leadership, and while they aren't directly connected to its French operations, it's inconceivable that the company wouldn't be conscious of them. UK court case The first is a case filed against the company by the UK Gambling Commission, scheduled to begin on 15 June. The commission is suing Sorare for providing what it deems to be illegal gambling products without a licence to UK consumers. A subsequent question for Sorare therefore is: if it declares that it operates as a JONUM company in France (where users purchase cards of football players as NFTs, with their value fluctuating based on the on-pitch performances of the players' teams), could it be concerned that this amounts to admitting it is a real money gambling company? Not at all, says the company: "The JONUM framework should not be interpreted, in any way, as an admission that Sorare operates as a real money gambling company. The JONUM framework is actually recognising the unique nature of our activity and explicitly confirms that it falls outside the scope of gambling regulations. "This clarification provides an essential level of legal certainty, strengthens the confidence of our partners, investors and community, and represents a key step for the sustainable development of our model." EU questions A second issue centres on European legal questions. Claire Pinson-Bessonet, a former ARJEL executive and now a public affairs and gaming lawyer, observed on LinkedIn that the European Commission has asked France how the JONUM framework aligns with the European eCommerce Directive of 2000, which permits the free movement of information services between EU Member States. French lawmakers responded that the legislation fell under "the exemption of 'real money gambling activities' provided for in the eCommerce Directive, which therefore does not apply to JONUM". In other words, the EU directive does not apply to JONUMs because those products fall under the real money gambling exemption, which the directive doesn't cover. "But in that case why did they (France) introduce specific legislation for JONUMs if the French authorities consider them to be games of chance?", added Pinson-Bessonet. Interestingly, that appears to be what the Gambling Commission will attempt to prove in its court case against Sorare in June. SBC-Gaming&Co asked Pinson-Bessonet if the EC enquiry about the eCommerce Directive suggests France considers that JONUMs are covered by the gambling exemption. "Yes it is," she said, "hence the line between JONUMs and gambling remains very thin. And when it launched the experimentation in February, the regulator stressed that it would be very attentive to any cross-over." Market realities Equally significant, however, have been Sorare's business decisions. From expending substantial sums on marketing and partnership agreements with top-tier football clubs in the English Premier League and France's Ligue 1, to occupying a space where the company fails to attract the high-spending VIPs that frequent many crypto sportsbooks while its own customers don't produce sufficient volumes to support its ambitions, Sorare has encountered difficulties and fallen short of the hype surrounding its early days, when it was valued at over $4bn. For the French authorities, the entire project has also proved disappointing and consumed legislative bandwidth that could have been deployed far more effectively on other crucial issues – online casino regulation being a clear example. Aside from the bespoke regulatory treatment it received, for now the JONUM vertical will have little impact on France's real money gambling stakeholders; the market will also determine whether the self-declared JONUM operators succeed or fail. Meanwhile, ANJ is embarking on a three-year regulatory experimentation period during which it will monitor companies like Sorare. How many will have entered or exited the market by 2029 remains to be seen. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

iGame

Digitain Advances in Bulgarian Expansion

(AsiaGameHub) -   Digitain has expanded its footprint in the Balkans through securing two key licences in Bulgaria. The gaming technology provider now holds both a manufacturer licence and an importer licence, issued by Bulgaria’s national regulator, the National Revenue Agency. Both certifications will allow Digitain to grow its market share in Bulgaria further, by offering local partners a broader yet fully compliant suite of products and tools. The manufacturer licence permits the company to offer custom in-house developed products built specifically to match the needs of the Bulgarian market. Meanwhile, the importer licence paves the way for distributing third-party products that widen Digitain’s on-ground offering in the country. Digitain has prioritized active expansion across Eastern Europe, identifying the region as a major opportunity to diversify its partnership network through a range of prospective new collaborations. Speaking with SBC News at last year’s SBC Summit Lisbon, Hmayak Arakelyan, Digitain’s regional Head of Sales, said: “When we look at the region country by country, in Greece we partner with Betano, which brings extensive international experience. In Romania, we work with Superbet, who do an excellent job driving innovation across the market. “In every country, we work with one or two major operators that have the technological expertise and innovative teams that shape and influence the wider betting and gaming industry.” These new Bulgarian licences represent the next step in the Armenian tech firm’s pan-European expansion push. They come after the company secured supplier licences in the UK and Isle of Man in February, and signed a partnership deal with Serbian operator AdmiralBet in early March. Commenting on Digitain’s latest milestone, Arshak Muradyan, Group Chief Compliance Officer, added: “Securing both licences in Bulgaria is an important step in strengthening our presence across regulated European markets. “It allows us to deliver both our in-house solutions and a wide range of certified third-party products in full compliance with local regulatory requirements. This dual capability ensures our partners can confidently operate and scale their business in the Bulgarian market with a reliable, fully compliant product offering.” This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

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Brazil’s Finance Ministry appoints head of betting regulatory body

(AsiaGameHub) -   Following earlier media speculation, Daniele Cardoso has been officially appointed as the new Secretary of Brazil's betting regulatory body, the Secretariat of Prizes and Bets (SPA). While no official announcement has appeared on the website of the SPA, which operates under the Brazilian Ministry of Finance, the confirmation came from Dario Durigan, the Minister of Finance, via X. Yesterday, Durigan posted on the social media platform, affirming that Cardoso would lead the SPA under his supervision. Her appointment occurs at a pivotal juncture for both the Brazilian betting industry and its regulatory framework. I am pleased to share news about the Ministry of Finance team. Rogério Ceron will be the new executive secretary. I trust in his ability to deliver, and I highlight that his work at the Treasury was fundamental for us to advance our agenda in recent years. — Dario Durigan (@DarioDurigan) March 23, 2026 Previously, Regis Dudana served as Secretary of the SPA from April 2024, where he oversaw the introduction of the regulated betting market, locally referred to as ‘Bets,’ in January 2025. He was subsequently promoted to Secretary of Economic Reforms in January of the current year. This month, a significant reshuffle within the Ministry led to Fernando Haddad, the Minister of Finance, stepping down from his position to pursue the governorship of Sao Paulo state. This move is a crucial goal for Brazil's governing Workers Party (PT), led by President Lula da Silva. Durigan was then promoted to Minister of Finance earlier this month, succeeding Haddad. He has now definitively confirmed Cardoso's appointment to lead the regulatory efforts for Brazil's nascent betting industry. Cardoso assumes this leadership position amidst an intense political discourse surrounding betting in Brazil, as numerous policymakers, including President Lula, adopt an increasingly adversarial stance towards the sector. President Lula, who initially approved the launch of the Bets market on January 1, 2025, in late December 2024, has since grown considerably more critical of the regulated industry and its broader societal effects. Furthermore, he has actively pursued increased tax revenues from the sector, ultimately achieving his objective with the approval of a tax rate hike on gross gaming revenue (GGR) from 12% to 18% by 2027. Concurrently, the domestic industry remains engaged in an arduous struggle against Brazil's persistent grey and black markets. The sector now confronts impending taxes, political examination concerning aspects such as marketing, and the evolving landscape of prediction markets. Kalshi, recognized as one of the two largest global prediction platforms alongside Polymarket, recently established operations in Brazil. Nevertheless, it remains uncertain which regulatory body—either the SPA or the Brazilian Securities and Exchange Commission—will oversee these platforms. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

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Czech Gambling Sector Warns of ‘Brand Spoofing’

(AsiaGameHub) -   Fortuna Entertainment and Endorphina are sounding the alarm over ‘Brand Spoofing’—the imitation of regulated brands and technologies that is spreading across CEE markets with no clear avenues for intervention. Compared to its neighboring countries, the Czech Republic has seen relatively few disruptions in the governance of its gambling sector and licensing processes. The home market panel at the HIPTHER Prague Summit 2026 even praised the oversight provided by the Czech Ministry of Finance (MoF) and Celní Správa, the Customs Authority, in implementing much-needed player protection measures introduced from 2024 onward. In the years since, Czech gambling licenses (both online and retail) have adapted to heightened requirements for public protection, with authorities and license holders working together to exclude up to 700,000 citizens from gambling through the RVO register. However, not all is tranquil along the banks of the Vltava, as Czech industry leaders are raising concerns about a new and growing threat: ‘brand spoofing’. No funny business Jan Holub: Fortuna Entertainment The term might conjure images of fake handbags or cheap counterfeit goods sold at beach resorts, but as criminal networks target online spaces using AI-driven tactics, brand spoofing is far from a trivial issue, according to Jan Holub, Compliance Lead and Member of the Supervisory Board at Fortuna Entertainment. Holub detailed how “bad actors replicate the digital identity of a gambling brand,” copying web assets, domains, user experience (UX) environments, and even customer communications to trick users into “disclosing sensitive information or downloading malicious software.” Aided by AI, Holub has observed the evolution of ‘spoofed environments’ that not only mimic front-end brands but also replicate backend systems. Capitalizing on the brand recognition and marketing efforts of regulated operators, these spoofed platforms can generate high engagement with unsuspecting audiences and rake in millions in illicit funds. “We’ve made progress in the Czech market. But I must highlight brand spoofing as a new danger. In my role at Fortuna, I see fake brands being promoted online via Google, Facebook, and app stores,” Holub stated. “We immediately ask these platforms to take them down, but the response is slow. These fake websites or apps can remain active for two or three weeks.” While cooperation with Czech authorities is strong, Holub questioned the lack of accountability among big tech and media platforms for protecting the intellectual property (IP) of online gambling brands—where enforcement is clearly lacking. A double jeopardy Jan Urbanec – Endorphina These concerns are shared by Jan Urbanec, CEO of Prague-based Endorphina, who noted that spoofing is spreading across markets and rapidly expanding into “the B2B infrastructure of online gambling.” “This poses a double threat to our industry, as the risks are not limited to B2C. These actors can replicate the UX of payment gateways, affiliate websites, CRM processes, and even supplier technologies,” Urbanec explained. As a digital threat, brand spoofing creates multi-layered risks to the stability of regulated markets. Reputational damage occurs quickly and is hard to contain, as consumers often cannot distinguish between a legitimate site and a cloned interface. Addressing this nuanced threat, Urbanec told delegates that Endorphina has tripled its resources to protect IP—emphasizing what he views as regulators’ limited capacity to intervene effectively. “For game developers, there is no meaningful IP protection. We have to monitor every environment, and tracking who is copying our brand, engines, and algorithms is very costly,” he said. Regulators soft on IP protection Gambling regulatory frameworks across Europe, including in the Czech Republic, have largely been designed to identify and block unlicensed operators as standalone entities. They are less equipped to address actors disguising themselves as licensed B2C or B2B incumbents, using brand trust as their primary entry point. Having observed the spread of ‘spoofing’ in the Czech Republic, Holub and Urbanec believe this new AI-driven threat will become a new “health check” for European gambling regulators—one that cannot be addressed through traditional IP blocking alone, as there is growing momentum to strengthen gambling IP protections. As Urbanec concluded: “It’s time to recognize that criminal gangs target gambling for quick profits, while our regulators are focused on rule-making. This must change—we need stronger action on IP and brand enforcement for licensed operators, before it’s too late.” This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

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Panama Lawmakers Approve Measures to Restrict Online Gambling Market

(AsiaGameHub) -   Panama is enhancing its national policies concerning problem gambling in response to the expanding online gambling sector. The National Assembly has approved a bill, introduced by deputies Raúl Pineda and Crispiano Adames, which introduces several regulations for online casinos. These measures are intended to provide an additional layer of protection for vulnerable individuals susceptible to problem gambling. A key provision of the bill establishes a mandatory 10% levy on operator earnings. These funds will be directed to the Institute of Mental Health (INSAM) to support the development of problem gambling programs and a specialized care center within Panama. The bill also mandates the implementation of an obligatory biometric identification system across online platforms to prevent underage participation. Furthermore, advertising is set to face significant restrictions. Gambling marketing will be prohibited across various media channels, social media platforms, and sports. The use of public figures and influencers to promote gambling will also be banned. The Gaming Control Board (JCJ) will be responsible for overseeing these restrictions and will be equipped with the necessary tools for real-time detection of violations. Violations of these regulations will result in financial penalties of up to 10% of an operator's revenue, alongside the potential suspension of their license and the initiation of criminal proceedings. Regarding problem gambling education, the bill proposes the introduction of educational programs in schools nationwide. Payment methods will also be restricted to help minimize financial debt and uncontrolled spending. With the National Assembly's endorsement, the bill will now be presented to José Raúl Mulino Quintero, President of Panama, for final approval before it can be enacted. This legislation aligns with a broader trend of increased regulatory and tax framework tightening across Latin America. For instance, Brazil is raising its tax rate on gross gaming revenues (GGR) in its developing gambling market from 12% to 18% by 2027. Tax measures in Colombia and Peru are also causing challenges for operators focused on or interested in Latin America, a region that has long attracted industry attention and was perceived as offering significant opportunities. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

SeaPRwire

Everpure Expands Tech Talent Pipeline Through Strategic Partnership with Rewriting the Code

NORTHAMPTON, MA – 22/03/2026 – (SeaPRwire) – As the global technology sector faces increasing pressure to innovate while addressing talent shortages, companies are turning to more inclusive strategies to shape the workforce of the future. Everpure, through its social impact initiatives, is advancing this shift by building structured pathways for underrepresented women to access and thrive in technology careers. At the center of this effort is a growing partnership between Everpure and Rewriting the Code (RTC), a nonprofit organization dedicated to supporting women in tech from diverse and historically excluded backgrounds. Together, they are addressing systemic gaps in representation, access, and early-career engagement—challenges that continue to limit both innovation and equity across the industry. The technology sector has long struggled with gender imbalance, particularly in technical roles. Limited access to opportunities, insufficient representation, and fragmented connections between academia and industry have contributed to a persistent gap. Everpure identified these challenges as critical barriers not only to social progress but also to sustainable business growth. To address these issues, Everpure, supported by the Pure Good Foundation, has implemented a multi-dimensional approach focused on experiential learning, mentorship, and financial investment. The initiative is designed to engage high-potential students early in their academic journeys, equipping them with the resources, networks, and confidence needed to transition into the workforce. RTC emerged as a strategic partner capable of bridging the gap between education and industry. What began as a modest volunteer effort has evolved into a comprehensive program that connects Everpure employees and executives with RTC members through conferences, mentorship programs, networking events, and career development initiatives. A defining feature of the collaboration is its emphasis on sustained engagement. Beyond providing funding, Everpure actively participates in RTC-led initiatives, hosting campus visits, contributing to executive panels, and facilitating mentorship opportunities tailored to students’ academic and career stages. This hands-on approach has enabled the company to build meaningful, long-term relationships with emerging talent. The impact of the partnership is evident in both qualitative and quantitative outcomes. Students gain exposure to real-world technology environments, including direct interaction with industry leaders and participation in major conferences. These experiences not only enhance technical understanding but also foster confidence and a stronger sense of belonging in a traditionally male-dominated field. Events such as Pure//Accelerate have become key platforms for experiential learning. Participants engage in keynote sessions, explore innovation showcases, and take part in structured mentoring discussions with senior executives. These interactions provide insights that extend beyond classroom learning, offering a clearer view of career pathways within the technology sector. For many participants, the experience is transformative. Students report increased confidence, expanded professional networks, and a deeper understanding of opportunities within the industry. At the same time, Everpure benefits from early access to a diverse pool of talent, strengthening its recruitment pipeline and enriching its organizational culture with new perspectives. The initiative also delivers value internally. Employees involved in mentorship and engagement activities gain exposure to emerging viewpoints on technology, including perspectives on artificial intelligence and workplace expectations from the next generation. This two-way exchange fosters a culture of continuous learning and innovation. Over time, relationships formed through the program often extend beyond formal events. Participants maintain ongoing connections with mentors and industry professionals, seeking guidance and exploring career opportunities. While direct hiring is not the primary objective, the partnership has naturally contributed to increased recruitment of women into internships and full-time roles. Looking ahead, Everpure and the Pure Good Foundation are exploring opportunities to expand the program’s global reach. With growing engagement in regions such as the United Kingdom, Ireland, and India, the partnership is positioned to scale its impact and further strengthen international talent pipelines. As organizations across industries reassess their approach to workforce development, Everpure’s collaboration with RTC highlights the potential of long-term, community-driven partnerships. By combining financial support, employee engagement, and strategic alignment, the initiative demonstrates how companies can play a meaningful role in shaping a more inclusive and future-ready technology workforce. Ultimately, the partnership reflects a broader commitment to breaking down barriers and creating equitable access to opportunity. As the program continues to evolve, both organizations remain focused on expanding its reach and deepening its impact—reinforcing the idea that meaningful change in the technology sector requires sustained collaboration and shared purpose.

SeaPRwire

DataKrypto Expands Confidential AI Reach with FHEnom for AI Launch on Google Cloud Marketplace

BURLINGAME, CA – 24/03/2026 – (SeaPRwire) – As enterprises accelerate adoption of artificial intelligence in cloud environments, concerns around data exposure during processing remain a critical barrier. Addressing this challenge, DataKrypto has introduced its FHEnom for AI solution on Google Cloud Marketplace, marking a significant step toward enabling secure, end-to-end encrypted AI operations at scale. The availability of FHEnom for AI on Google Cloud Marketplace follows DataKrypto’s participation in the Google Cloud ISV Startup Springboard program, signaling a deepening collaboration between the two companies. The integration allows organizations to deploy AI workloads with enhanced security assurances while leveraging Google Cloud’s global infrastructure. At the core of DataKrypto’s offering is a continuous encryption framework designed to eliminate the “cleartext gap” that typically arises when AI systems process data. By combining fully homomorphic encryption (FHE) with Trusted Execution Environments (TEEs), FHEnom for AI enables computations to be performed directly on encrypted data, ensuring that sensitive information, models, and outputs remain protected throughout the entire AI lifecycle. This approach introduces a new paradigm for Confidential AI, where encryption is not applied selectively but embedded as a persistent property of the architecture. As a result, enterprises can maintain control over their data from ingestion and model training to inference and real-time processing, even in shared or cloud-based environments. With the solution now accessible via Google Cloud Marketplace, organizations can more confidently adopt AI-driven applications while meeting stringent regulatory and compliance requirements. The platform supports secure workflows aligned with frameworks such as HIPAA and GDPR, making it suitable for industries handling highly sensitive data. FHEnom for AI is designed to address longstanding challenges that have limited enterprise adoption of cloud-based AI, particularly in regulated sectors. Leveraging Google Cloud’s scalable infrastructure, the solution transforms the cloud into a confidential execution environment where both data and models remain continuously encrypted—even in scenarios where underlying systems may be compromised. Key capabilities of the platform include enabling real-time AI inference on encrypted data without significant performance trade-offs, supporting a TEE-agnostic architecture compatible with hardware technologies such as Intel TDX and AMD SEV, and integrating seamlessly into existing development pipelines. This allows organizations to deploy Confidential AI solutions without extensive reconfiguration of their current systems. Industry stakeholders note that the combination of advanced cryptographic methods and cloud-native scalability represents a meaningful advancement in AI security. By embedding encryption directly into the computation process, DataKrypto’s solution helps reduce operational complexity while strengthening trust in AI outcomes. Through its participation in the Google Cloud ISV Startup Springboard program, DataKrypto has been able to accelerate the development and deployment of its technology. The program is designed to support emerging companies in leveraging Google Cloud’s AI capabilities, enabling them to deliver innovative solutions to enterprise customers. FHEnom for AI is now available for deployment, offering organizations a pathway to build and scale AI systems with enhanced security, compliance, and operational confidence. About DataKryptoDataKrypto develops cryptographic infrastructure for Confidential AI, focusing on eliminating vulnerabilities in traditional AI processing workflows. Its flagship solution, FHEnom for AI, ensures that data, models, and computational outputs remain encrypted at all times, enabling secure AI operations without exposing sensitive information. By making encryption a continuous and inherent feature of AI architecture, DataKrypto aims to redefine how organizations approach data protection in intelligent systems.

iGame

Sportradar Launches Playradar Division to Expand iGaming Business by 2026

(AsiaGameHub) -   Sportradar, a leading global sportstech company, has unveiled a major broadening of its iGaming offering through the establishment of a new business unit. The Switzerland-headquartered multinational has introduced Playradar, a brand dedicated to iGaming that will create cross-vertical gaming products designed for international betting and gaming operators. Sportradar has signaled its intention to grow its iGaming proposition for some time. CEO Carsten Koerl, for instance, discussed the sector's potential for the company during Sportradar's 2025 earnings calls. This move is not Sportradar's first foray into iGaming but represents a scaling up of its current involvement. The company has been exploring iGaming products, conducting a trial in the Brazilian market the previous year. The debut of Playradar signifies the subsequent phase in this strategic initiative. The new unit is designed to bridge Sportradar's iGaming goals with its traditional emphasis on sports technology and betting data. It comprises three primary components: a round-the-clock live experience center, a division for hybrid content merging live and historical sports with casino elements, and a premium iGaming content division. These three areas seek to integrate sports viewing with gaming for engagement or real-money betting, fuse live and historical sports streams with casino-style gameplay, and deliver virtual sports and casino games on a unified platform. "iGaming is a logical and expandable addition to our business and a strategic step to accelerate our long-term growth plan," Koerl stated regarding the Playradar launch. "Playradar content is engineered to optimize cross-selling between sports and casinos, assisting operators in boosting player value and session duration at a time when engagement and retention are crucial for operational sustainability." Brazil trials pave way for major 2026 rollout Sportradar is a major force in the sportstech and data arena, specializing in supplying betting and streaming data to licensed operators. Its significant client roster includes Flutter Entertainment's FanDuel, DraftKings, and evoke's William Hill. Last year, the company greatly extended its sports data footprint—a highly competitive field it shares with rivals such as Genius Sports and Stats Perform—through the acquisition of IMG Arena from Endeavour Holdings. With its position in sports data solidified, Sportradar's pursuit of new growth avenues was expected. Last year, it became clear the company was focusing on two areas: predictions markets and iGaming. Discussing the Brazilian iGaming tests on the Q3 2025 earnings call, Koerl explained: "After client acquisition, they enter the sports betting ecosystem. We offer the full suite of products there, from basic data feeds to comprehensive risk management or the entire platform. "Using AI, we can redirect that customer into the iGaming space, supply them with suitable products, gauge engagement and churn, and utilize retention tools featuring visualization in the process." Leveraging the Brazilian experiments, Playradar will initially target regulated markets in North America, Latin America, and the UK. A series of game launches across these regions is scheduled for 2026, including virtual sports, table games, arcade games, and slots. Edo Haitin will lead Playradar as Sportradar's new Executive Vice President of iGaming. Haitin was selected for his deep expertise in live casino, having served as Managing Director of Live Casino at Playtech from 2019 to 2022 and as CEO of Playtech Live from 2022 to 2025. Edo Haitin, EVP of iGaming at Sportradar – Source: Sportradar Haitin commented: "By merging our unmatched expertise in sports data and live streaming with a demonstrated history of product development, we intend to build hybrid content and gaming experiences that tap into the growing trend of sports-casino consumption. "Our unique position allows us to effortlessly combine live and historical sports events, innovative game mechanics, and casino content, and we benefit from the ability to distribute games to an existing network of licensed operators. "I am tremendously excited to further bolster our iGaming operations via Playradar and develop it into a top-tier iGaming content provider, utilizing Sportradar's current assets and the adept, seasoned team already assembled." Koerl concluded: "In Edo, we have a seasoned and accomplished industry executive to lead the business forward, backed by an enthusiastic and committed team." This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

iGame

GR8 Tech: Optimizing the World Cup Through Geo-Specific Configurations

(AsiaGameHub) -   Denys Parkhomenko, Chief Product Officer at GR8 Tech, explains how operators can use technology to effectively tailor their offerings for this summer’s World Cup. The difference between providing a uniform experience and truly customizing for each region, he notes, can mean the difference between success and failure during this high-stakes event. The World Cup is sure to drive traffic to nearly every sportsbook. What’s not guaranteed is the amount of value operators can extract from that traffic—and that’s what every operator aims to maximize. That’s where localization comes into play. While the event is global, player behavior isn’t. How users navigate, place bets, react to offers, and remain engaged varies by market. Brands that offer a single generic experience across all markets will still capture the traffic surge from the World Cup’s biggest matches. But brands that tailor the UX, messaging, and engagement flow to local player behavior will generate more revenue from the same event. How player behavior changes regionally In certain markets—particularly parts of LatAm—World Cup engagement is fueled by speed and simplicity. Players seek a streamlined, football-focused experience, live odds, and quick access to the bet slip, especially during high-pressure match periods when attention rapidly shifts from one game to another. Expectations differ in other markets. European audiences often respond better to greater betting depth during the tournament, including specialty markets, micro-markets, and more detailed bet-building. In those regions, providing more options can boost engagement instead of causing friction. The same trend holds for retention during the tournament. In some regions, operators see better results with prominent promotions, missions, streaks, and CRM prompts linked to daily World Cup moments—like kickoffs, key wins, upsets, and knockout games. In others, retention relies less on heavy promotion stacking and more on product trust: seamless performance, fast payouts, and timely updates about the biggest matches. MENA markets, for example, often react more positively to bold design and robust bonus structures, while some SEA markets—where in-play betting plays a major role—need a World Cup experience centered on real-time odds updates, fast bet placement, and tools like Bet Builder. What operators should localize for World Cup performance Above all, operators should localize the aspects of the experience that directly impact player actions and repeat engagement. Start with UI prioritization. Decide what deserves the most visibility in each market during the tournament: live betting, bet builder, key matches, or specific market types. Small front-end choices can have a big impact when traffic is high and attention spans are short. Next, focus on promotional messaging. The same offer won’t perform equally across all regions if it’s framed in a generic way. Messaging should reflect the local tone, be relevant, and address what actually motivates players in that market to click, deposit, or return. CRM strategies should also be built around tournament milestones instead of fixed schedules. Before kickoff, during matchdays, after major upsets, and following eliminations, communication should shift based on where the player is in their World Cup journey. Adapting bonus and mission structures is also worthwhile. In some markets, matchday rewards may be more effective. In others, streaks, quests, or tournament-long challenges can do more to encourage repeat play. Lastly, operators should localize retention efforts post-match and post-tournament. The World Cup creates a natural traffic spike, but keeping players engaged depends on what comes next—whether it’s the next round, another football event, or fostering a broader sportsbook habit beyond football. Localization without platform complexity with GR8 Tech You don’t need to completely overhaul your platform to effectively localize for the World Cup. With GR8 Tech’s Sportsbook via iFrame, operators can still adjust the elements of the experience that most directly impact performance: UI priorities, market visibility, promotional framing, and CRM journeys. That’s important because much of World Cup localization is about execution. Geo-targeted CRM lets operators run different matchday prompts, missions, retention flows, and post-match follow-ups by market—all while keeping launch timelines tight. In that way, the iFrame model isn’t just a quick path to market; it also provides operators with a practical way to localize the player experience for the tournament without delaying deployment. The World Cup is global, but performance is local The operators who will benefit most from the tournament are those who use it to enhance business results, not just drive traffic. That translates to higher conversion rates on matchdays, better retention between games, and less churn after the final. The value lies in adapting the experience for each market—even if the core sportsbook remains unchanged. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

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Allwyn achieves milestone in National Lottery modernisation

(AsiaGameHub) -   Allwyn has now invested over £450 million in modernising the National Lottery since taking over the operating licence in 2024. The company has described this as the most significant overhaul of the lottery since its inception in 1994, aiming to secure its future growth in the digital age. It's worth noting that the UK Gambling Commission (UKGC) initiated an investigation last year, citing a potential breach of contract due to the delayed full implementation of planned updates beyond the agreed deadline. Although the investigation's findings have not yet been officially released, Allwyn has stated that the £450 million investment "satisfies the UKGC as the requirements for Fully Implemented Commencement as detailed under the Enabling Agreement have been achieved". The National Lottery experienced several temporary shutdowns to facilitate the rollout of these updates. In August of the previous year, Allwyn took the lottery offline to conduct a large-scale operation to replace outdated lottery terminals in over 40,000 locations across the country. Another substantial change occurred in January, when both the National Lottery website and its mobile applications were unavailable for 24 hours while Allwyn implemented modifications to the lottery's digital interface. These updates included a user experience redesign and the crucial integration of new player safety features. These enhancements feature mandatory personal deposit and spending limits, automatic hourly logouts during gameplay, and safer gambling messages for instant games. Financially, the first year under Allwyn's operation saw sales increase to £8.1 billion, a 3.5% rise year-on-year. Digital channel sales accounted for half of this total, amounting to £4.1 billion. Allwyn reported that 12 million individuals are now engaging with the National Lottery digitally. Furthermore, 2025 marked the first time in the lottery's history that digital sales surpassed retail sales, representing 51% of the total. The UKGC also acknowledged the National Lottery's popularity among UK consumers, with recent market analysis indicating it generates the second-highest Gross Gaming Revenue (GGR) after online gaming. Finally, Allwyn's lottery enhancements resulted in over £1.7 billion being generated for Good Causes in 2025, averaging £33 million per week. The company remains optimistic about achieving its target of £60 million per week in Good Causes contributions by the conclusion of its licence in 2034. Andria Vidler, Chief Executive Officer of Allwyn UK, commented: “Allwyn is committed to restoring the magic to The National Lottery and delivering long-term growth. Being the guardian of this unique UK institution is a privilege and a responsibility we take incredibly seriously. “We are delighted to have delivered growth to The National Lottery while successfully completing the largest international upgrade in lottery history. This is a hugely exciting time for The National Lottery and its players, as these much-needed upgrades now allow us to launch new games and products, meaning we can generate more money than ever before for Good Causes.” This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

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Estonia Advisor Dismissed Over Gambling Tax Act Error Plans to Appeal Decision

(AsiaGameHub) -   A veteran adviser to Estonia's Riigikogu Chancellery, fired due to a clerical mistake in the Gambling Tax Act, plans to appeal her dismissal. The official, identified by Estonian broadcaster Eesti Rahvusringhääling (ERR) as Piia Schults, stated she is deeply affected by her "terrible" error but views it as her "duty to bring the matter before a court". The legislation was approved last December, leading to online casinos being tax-exempt in 2026 as Estonia aims to position itself as an iGaming centre. The mistake, which has now been corrected, was discovered in January and attributed to Schults. Estonia's tax on remote gambling will decrease from 6% to 4% by 2029, then fall by 0.5% each subsequent year, with all revenue directed to culture and sports. Nevertheless, the error has had significant consequences, with the state expected to forfeit around €4m (£3.45m) in anticipated gambling tax income this year. However, Schults, who maintained an excellent reputation across more than thirty years of service without prior criticism, is consulting a lawyer to fight the decision. She informed ERR that she considers the case "fundamentally a question of principles". "I must contest this. Maybe it will motivate other colleagues as well," she remarked. "You simply cannot treat an individual like this. I will contest this for everyone, with my colleagues and Estonian society in mind." "I believe the public has a right to be aware of events in the public sector. We are not isolated units – we all coexist here in small Estonia, visible to each other." Chancellery Director Antero Habicht issued a written statement to the national outlet regarding the matter. "Considering all factors, this action was inevitable and required; continuing a trust-based relationship was no longer feasible," he stated. "Given that the official intends to seek legal recourse to protect her rights, we deem it inappropriate to offer further public commentary. "Formal dismissal procedures are always a final measure. Typically, issues are addressed confidentially and resolved through discussion. We will not comment on any previous errors in this instance." Hurdles for Estonia's iGaming Ambitions This development is the most recent in a string of incidents concerning Estonia's gambling sector in recent months. The nation seeks to become a recognised iGaming hub, as noted, emulating models adopted by jurisdictions such as Malta, Gibraltar, and the Isle of Man. By 2029, its remote gambling tax will be lower than Malta's 5%, which could attract more operators to establish operations there. Yet, this episode reveals ongoing issues with transparency in the process. When asked about Schults' firing, Finance Minister and Estonian Reform Party member Jürgen Ligi commented: "It certainly appears unjust. But what is the Reform Party's connection to this, and why is Isamaa party involved? "The relevant draft law – the Gambling Tax Act – was not something I endorsed, yet a technical error happened under considerable pressure. Meetings with officials were largely held at the Riigikogu and online. "A minor deletion mistake happened, resulting in an extra word remaining. However, I do not believe a person should be severely punished for that." This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.