SBC Summit Malta to look into the trends shaping the future of casino

(AsiaGameHub) –   As evolving technologies and changing player demands continue to transform the iGaming landscape, SBC Summit Malta is set to host sessions aimed at guiding industry leaders through the sector’s upcoming developments.

Scheduled for April 29-30, the event’s conference agenda will provide 6,000 industry professionals with a deep dive into how operators can convert emerging trends and innovations into effective, competitive casino strategies.

The program is divided into two segments. “Product Visionaries” on Wednesday, April 29, will explore the strategic logic behind modern casino advancements. “Product In Practice” on Thursday, April 30, will transition into interactive workshops designed to help attendees implement these concepts into practical frameworks.

Key discussion points will include the growth of crypto-based casinos, the evolution of slot and casino content, and strategies for operators to optimize their visibility in AI-driven search results.

“Innovation in the casino space is more than just introducing new features; it’s about crafting experiences that keep players engaged,” stated Rasmus Sojmark, Founder and CEO of SBC. “From user experience and content to payments and AI, it is essential for operators to be more intentional in their product development. These sessions are designed to facilitate quicker, more informed decision-making.”

The panel titled ‘Casino vs Sports: Can Gamification Truly Cross Over?’ will investigate the application of gamification in both the casino and sports betting sectors, exploring potential cross-vertical insights. Industry experts Alex Tomic (Founder, Alea), Brian Christner (Chief Online Gaming, Grand Casino Baden), Alexis Wicén (CEO, Unibo), Mykhailo Kachanov (CBDO, Slot Catalogue), and Shahar Attias (Founder, Hybrid Interaction) will analyze effective mechanics in each field and determine their transferability. The discussion will also evaluate whether gamification truly fosters player engagement or is merely a temporary industry trend.

The conversation will then turn to the evolution of slot design toward more social and immersive experiences during the ‘Casino Product Innovation & Content: The Future of Slots’ panel. Speakers Janick Bonnici (Principal Gaming Content Manager, Betsson Group), Steve Cutler (CEO and co-founder, KALAMBA), Petr Vonarshenko (Senior Business Development Manager, ELA Games), and Arjan Korstjens (Principal, Casino Marketing Academy) will discuss how release strategies and branded collaborations are changing player expectations. They will also consider if slots can transition from individual games into collective entertainment experiences that drive retention.

The second day will focus on practical application, featuring workshops aimed at helping participants develop and enhance their casino-related strategies.

‘What Will Casinos Look Like in 2036?’ will feature an interactive Ask-Me-Anything session regarding the future of the industry. Facilitated by Arjan Korstjens (Principal, Casino Marketing Academy) and Dan Phillips (CEO, NEL Advisory), the workshop will examine potential shifts in operator strategy, product innovation, and player behavior over the next ten years. Covering topics from AI-led game creation to disruptive new mechanics, this session will provide a candid look at the industry’s trajectory and how businesses can prepare today.

With AI changing how players find brands, the ‘The Future of Casino Search is Vertical’ workshop will offer actionable advice on improving visibility within AI-powered search engines. Led by Ionut Constantinescu (CEO of Marlin Media), the session will explain the transition from traditional rankings to recommendation-based discovery and its implications for operators seeking to stand out in an automated environment.

In addition to its casino-centric content, SBC Summit Malta will include tracks focused on regulation, marketing, and product development, along with two dedicated workshop areas. These rooms will host discussions on topics including European markets, PR and policy, leadership, and affiliation.

Register for SBC Summit Malta

Group Pass 3+ (VIP Pass): This option is available for groups of three or more, providing full access to the expo floor, conference sessions, and networking opportunities at a reduced price of €400 per person. Individual VIP Passes are available for €600.

An Expo+ Pass can be purchased for €150.

Affiliates and operators may be eligible for complimentary entry. Operators can submit an application for a free pass here | Affiliates can apply for their complimentary passes here.