The FIFA endorses Gibraltar participant as a prediction markets collaborator

(AsiaGameHub) –   FIFA has jumped on the prediction markets trend by revealing a new partnership with ADI Predictstreet.

ADI Predictstreet is a fresh entrant in the prediction markets sector. It launched just a few days ago, with the first post on its X account dated March 31.

The ADI brand combines some of the most popular terms from the financial and gambling industries. The ADI Foundation oversees the entire infrastructure, which includes its flagship ADI Chain blockchain platform and its proprietary digital asset—the ADI Token.

Sources indicate that ADI Predictstreet will integrate all these technologies into a single system, expanding its closed ecosystem as part of its official collaboration with FIFA.

Ajay Hans Raj Bhatia, Principal Council Member of ADI Predictstreet, commented: “This partnership marks a defining moment for ADI Predictstreet and how audiences engage with major events, as we lay the foundation for a new category where collective intelligence, technology, and real-world outcomes converge.”

As the World Cup kicks off in June, ADI Predictstreet aims to bring its users closer to the 48 teams and 104 matches by offering a range of prediction market options that align with FIFA’s integrity frameworks.

However, one question remains—how many users will ADI Predictstreet actually be able to engage? Given that it currently holds a license only in Gibraltar, this could theoretically limit its access to other markets.

FIFA President Gianni Infantino added: “FIFA is committed to continually enhancing the fan experience and embracing innovation that brings supporters closer to the game.

“By partnering with FIFA, ADI Predictstreet will be introducing an exciting new way for fans around the world to engage with football, using insight and interaction to deepen their connection with our competitions.”

Finally, prediction markets have been gradually making their way into football, with the recent deal between Polymarket and the US-facing arm of Spain’s LALIGA serving as evidence of this trend.

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