Tunudd Takes Helm as Chair of Sweden’s Gambling Inspectorate

(AsiaGameHub) –   Spelinspektionen, Sweden’s Gambling Inspectorate, begins a new chapter in its leadership with Madelaine Tunudd taking on the role of Board Chair.

Having served as Vice Chair since 2019, Tunudd takes over from Claes Norgren, who stepped down on 16 March, with her tenure as Chair commencing on 17 March.

Tunudd, previously a judge at the Administrative Court of Uppsala, has acted as legal counsel to the authority since its creation in 2018 under the Swedish Gambling Act.

The Inspectorate highlighted the importance of maintaining consistent supervision of Sweden’s gambling industry during this pivotal moment, as the sector braces for major regulatory reforms scheduled for implementation from April 2026.

Starting 1 April, Sweden will implement a comprehensive prohibition on gambling funded through credit, barring operators from accepting payments made with credit cards, loans, or other deferred payment methods.

This initiative represents a significant step in player protection measures, addressing the connection between gambling and personal debt, and will necessitate tighter payment monitoring by operators across all licensed gambling categories.

In addition to these financial protections, Sweden is set to considerably broaden the scope of its gambling legislation.

By eliminating the “direction criterion,” regulators will be empowered to take action against any foreign operator available to Swedish users, without needing to demonstrate direct targeting of the local market—effectively shutting down a persistent loophole used by unauthorized platforms.

2026: A Year of Transformation for the Inspectorate

The current year signals a fundamental shift in the regulatory framework governing the Inspectorate’s enforcement capabilities. The authority anticipates wielding expanded punitive powers, encompassing harsher monetary fines, licence suspensions, and improved capacity to curb or eliminate illegal operators.

These changes indicate a move toward a more proactive, enforcement-driven approach, assigning increased accountability to the regulator for vigilantly monitoring market limits.

The leadership change occurs alongside a continuing transition in the organization’s senior management.

Johan Röhr remains in his position as Acting Director General after Camilla Rosenberg exited the Inspectorate in late 2025, when she was appointed by the government to spearhead reforms in Swedish housing policy.

Additionally, the Riksdag is still completing its assessment of regulatory modifications put forward in 2025 by Financial Markets Secretary Niklas Wykman and senior advisor Marcus Isgren.

The suggested measures comprise tougher oversight of physical gambling establishments, improved safeguards for high-risk products like slot machines, and more unified management of self-exclusion programs and operator responsibility requirements.