On September 17, another Wuliangye Grand Restaurant officially opened in Singapore, the “Garden City.” Following its establishments in Tokyo and Hong Kong, Wuliangye continues to showcase Eastern flavors to global diners through its “cuisine + fine Baijiu” model. At the opening ceremony, Xiao Hao, a director of Wuliangye Group (Co., Ltd.), delivered a speech on behalf of Chairman Zeng Congqin. He participated in the ribbon-cutting alongside Jia Guangqing, Chairman of the China Baijiu Mingpin Group, and Ni Kun, head of the Singapore project, witnessing the official unveiling of Wuliangye Grand Restaurant in Singapore.
Located in Bugis, Singapore’s culinary hub, Wuliangye Dining focuses on Cantonese and fusion cuisine. Upholding the philosophy of “high-quality dishes, an elegant environment, and attentive service,” it cleverly combines the fresh, tender, and crisp flavors of Cantonese cuisine with the rich aroma of Wuliangye’s fine baijiu. This creates an exceptional taste experience for global diners, allowing them to immerse themselves in the aesthetics of Chinese living amid a vibrant atmosphere. Xiao Hao expressed that the cultural ties between China and Singapore are profound, with longstanding friendships. Six hundred and twenty years ago, Zheng He’s treasure ships brought fine baijiu to Singapore, integrating Chinese flavors into its diverse culinary landscape. Today, Wuliangye travels over 5,000 kilometers across mountains and seas, bringing its 700-year-old traditional brewing techniques to the Lion City, merging the rich aromas of Chinese baijiu with the freshness of Southeast Asian cuisine. This harmony reflects the beauty of Chinese culture, resonating with Singapore’s open and inclusive diversity. Coinciding with the 35th anniversary of diplomatic relations between China and Singapore, he hopes to use Wuliangye Dining Singapore as a hub to build a friendship bridge for mutual understanding and win-win cooperation, conveying a cultural resonance that transcends time and space.
The opening ceremony also officially launched the Singapore leg of “Wuliangye’s Harmony Global Tour.” That evening, at the popular bar Binary, the “Lion City Sunset: Tipsy Moments” tasting event for Wuliangye commenced with enthusiasm. Guests raised their glasses in a joyful and warm atmosphere, savoring the rich aroma of Wuliangye’s fine baijiu. Among the highlights was the debut of the 29° Wuliangye “Crush On,” which received high praise for its smooth yet bold flavor. As the sunset hues blended with baijiu aromas, laughter and clinking glasses filled the air, adding warmth to the Lion City night and deepening the emotional connection between Wuliangye and its consumers.
From the first city along the Yangtze River to the Strait of Malacca, the Singapore leg of “Wuliangye’s Harmony Global Tour” continues to write an exciting chapter in the globalization of Chinese baijiu, using harmony as its vehicle. In the future, Wuliangye aims to integrate more openly into the global market, actively taking on the role of a cultural ambassador for Chinese baijiu and a connector of global baijiu cultures. It seeks to express China’s excellent traditional culture in innovative ways, using a more youthful, fashionable, and international language to convey the value concept of “In harmony and symbiosis, we share beauty together” to the world.
