(AsiaGameHub) -   Not long ago, Ohio Governor Mike DeWine publicly expressed regret over his personal role in legalizing sports betting in the state. Currently, a bloc of Republican lawmakers has introduced two bills that would dramatically change the gambling landscape in the Buckeye State. The legislation would ban all online sports betting (OSB); prohibit wagering on college sports; eliminate in-game, prop, and parlay bets; cap individual wagers at $100; block the use of credit cards for deposits; and outlaw gambling advertisements during live games. The group of Republican lawmakers includes: Rep. Gary Click (R-Vickery) Rep. Johnathan Newman (R-Troy) Rep. Riordan McClain (R-Upper Sandusky) Rep. Kevin Ritter (R-Marietta)  The two bills are focused on upholding sports integrity in Ohio, a state recently shaken by the MLB spot-fixing scandal involving Cleveland pitchers Emmanuel Clase and Luis Ortiz. “Can you imagine a pitcher on the mound manipulating the game’s outcome to win bets?” Newman asked rhetorically during yesterday’s press conference. Examining Lost Revenue and Rising Gambling Addiction The most impactful measure introduced in the legislation is a full ban on all online sports betting in Ohio. In 2025, online betting generated $584,887,009 in sports gaming revenue for the state. Retail (in-person) betting revenue totaled just $7,109,349. The ongoing scandal tied to Clase and Ortiz was a major catalyst for this new legislation, along with a state report that documented a sharp increase in gambling addiction cases. “We are working to put common-sense consumer protections in place to protect Ohio citizens,” Click said. Tamera Hunter, who works for a Kent-based health organization that treats addictive conditions, says online betting “is having a direct negative impact on people’s health” after it was legalized in 2023. “Gambling addiction has severely escalated since online betting launched,” she said. “Through our patient screenings, we have definitely seen a 25%-30% increase in cases since online sports betting went live.” Click echoed these sentiments. “When you combine the addiction of gambling with the addictive nature of these mobile devices,” he said, holding up a cell phone. “It creates a harmful synergy.” He added, “We are essentially funding mental health crises here in Ohio. Everyone talks about how it will bring tax benefits, but that means nothing when we are creating mental health problems for our friends and neighbors.” Do These Bills Stand a Realistic Chance of Passing? The Republican lawmakers, well aware of how popular online sports betting is in the state, admit they are “facing an uphill battle” to pass the bills. McClain acknowledged receiving “mixed feedback from his GOP colleagues, and even the strongly anti-gambling DeWine disagrees with portions of the legislation.” Ohio already removed college prop bets from the state’s online betting menu in 2024. DeWine also successfully lobbied MLB and sportsbooks to implement restrictions on micro-prop bets and place limits on these wagers. While select provisions of the current bills — banning credit card deposits and gambling ads during games — may be adopted, a full total ban on online sports betting is unlikely to be enacted. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) -   A leading psychologist states that the Russian Ministry of Finance’s plan to legalize online casinos may bring benefits to major cities, but it creates a clear threat to Russia’s remote regions. Russian media outlet Gazeta.Ru reported that these remarks come from Natalia Ryabova, a clinical psychologist affiliated with the Be Healthy clinic and the Onkologica medical foundation. “In regions that are more economically vulnerable, lower incomes push overall risk levels higher,” Ryabova said. “These areas have weaker monitoring systems and less robust prevention infrastructure. They also have restricted access to high-quality medical and psychological care. […] In these circumstances, even with formal legalization in effect, a large illegal gambling sector could flourish, and rates of addiction could climb.” Ryabova noted that sections of the North Caucasus, Siberia, and the Russian Far East are especially vulnerable. She added that residents of many single-industry towns also face elevated risk. A rural community in Zdvinsk, Novosibirsk Oblast, located in Southwestern Siberia, Russia. (Credit: Misha Yurov) Which Russian Regions Face Risk? The psychologist explained that global gambling industry case studies can offer guidance if the Kremlin chooses to move forward with the legalization plan. “There are clear examples where legalization has helped partially control the problem of gambling addiction,” said Ryabova. “For example, in the UK, mandatory player identification rules, betting limits, self-exclusion systems, and behavioral monitoring have helped spot problem gamblers at an early stage and limit their access to gambling.” She added that comparable programs have also seen success in Sweden and Denmark. Ryabova went on to say that wealthier Russian regions can likely successfully implement the same sort of checks and balances. “Theoretically, this approach can work in large, economically developed regions such as Moscow, St. Petersburg, Tatarstan, and the Sverdlovsk region,” she explained. Ryabova said these regions “have higher levels of digitalization, stronger financial control, and broader access to healthcare.” This, she said, can better support addiction prevention campaigns and treatment programs. The psychologist said: “Russia is an extremely heterogeneous country when it comes to income levels […]. For this reason, a single control model may produce very different results across different regions.” Projected Tax Windfall From Online Casinos The ministry’s proposal calls for the creation of a single, unified gambling regulator. It also requires licensed online casino operators to pay taxes equal to at least 30% of their annual revenue, after subtracting total winnings paid out to customers. Supporters of the proposal estimate the policy could generate around 100 billion rubles (more than $1.2 billion) in annual tax revenue. Advocates also claim the move will shrink Russia’s illegal online casino market, but many lawmakers strongly oppose the plan. Earlier this year, a senior leader of the Russian Communist Party called on the Kremlin to reject the ministry’s proposal. The Communist Party official said that the nation’s public health and the well-being of Russian families are “more important than growing questionable tax revenue streams.” This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) -   The legal battle over prediction markets pressed on in Arizona Wednesday, following a federal judge’s rejection of Kalshi’s attempt to halt a state criminal case—clearing the way for the prosecution to proceed even as federal regulators ramp up their own actions to shut the platform down. Wednesday’s decision follows Arizona’s status as the first state to file criminal charges against a prediction market operator regulated by the Commodity Futures Trading Commission (CFTC), propelling the high-profile jurisdictional dispute over such exchanges into uncharted legal ground. In an order dated April 8, U.S. District Judge Michael Liburdi turned down Kalshi’s request for a preliminary injunction, determining that the Anti-Injunction Act prohibits federal courts from stopping active state criminal cases. Since the United States joined the dispute and contended that Arizona’s enforcement actions are preempted by federal law, the court stated it would not abstain under the Younger doctrine—a legal rule that typically mandates federal courts refrain from interfering in active state criminal proceedings. As Liburdi explained, “The presence of the federal sovereign is determinative in that it forecloses Younger abstention.” This leaves Kalshi confronting criminal charges in Arizona for the time being, while the U.S. government and CFTC launch a simultaneous effort to prevent the state from pursuing the case entirely. Judge Rejects Kalshi’s Request for Relief Under Anti-Injunction Act In his order, Liburdi observed that “technology often sprints faster than the law can keep pace” and that the case compelled the court to tackle “threshold issues concerning the limits of federal judicial power.” The primary obstacle was the Anti-Injunction Act, which he characterized as “an absolute prohibition against any injunction of any state-court proceedings.” Per the court’s conclusions, the act applies “so long as state proceedings are pending” when the federal court reviews the request—effectively derailing Kalshi’s effort to pause Arizona’s case. Since Arizona had already filed 20 criminal counts against Kalshi—activating the Anti-Injunction Act—the judge determined he was “barred by statute from issuing the injunction.” In a post on X, sports betting and gaming attorney Daniel Wallach stated that the ruling might alter how states handle enforcement actions against prediction markets. Besides being the appropriate forum for asserting violations of state law, state court enforcement actions now offer the additional benefit of barring Kalshi from seeking preliminary injunctive relief vs. states in federal court, per this AZ ruling. https://t.co/iGd0gwLLc7— Daniel Wallach (@WALLACHLEGAL) April 9, 2026 “State court enforcement actions now offer the additional benefit of barring Kalshi from seeking preliminary injunctive relief vs. states in federal court,” he wrote, adding that the decision might prompt more states to pursue lawsuits rather than issue cease-and-desist orders. Wallach also noted that states have a perfect 4-0 record against Kalshi in state court. Additionally, he said that if states adopt Arizona’s approach, the CFTC will file more lawsuits against them. Currently, by filing criminal charges against Kalshi, Arizona may have discovered an effective method to keep such cases in state court—even if this strategy raises the likelihood of federal regulators stepping in.By taking this action, Arizona may also have provided other states with a more effective procedural guide for targeting prediction markets. CFTC Seeks to Halt Arizona’s Enforcement in Concurrent Filing On the same day Kalshi’s request was rejected, the U.S. government and CFTC submitted their own motion for a temporary restraining order and preliminary injunction, asserting that Arizona had exceeded its authority. In the filing, they argue that the state is “unconstitutionally intruding on the CFTC’s exclusive regulatory jurisdiction” over derivatives markets. The federal government cautioned that permitting this would lead to “subjecting those markets to a patchwork of 50 state regulations is precisely what Congress sought to avoid.” The motion also references the Third Circuit’s April 6 decision in KalshiEx, LLC v. Flaherty from New Jersey, quoting its finding that “Because Kalshi’s sports-related event contracts are traded on a CFTC-licensed DCM and depend on event outcomes associated with economic consequences, they fit within the Act’s definition of ‘swaps’ subject to the CFTC’s jurisdiction.” For the moment, the Arizona case will proceed, but the federal government’s involvement creates a direct clash over whether states can classify prediction markets as gambling or if they fall exclusively under federal derivatives law. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. 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(AsiaGameHub) -   A new round of precisely timed transactions on Polymarket is reigniting concerns that individuals with confidential knowledge may have profited. The focus of the latest scrutiny is trading activity surrounding the U.S.-Iran ceasefire. The outcome followed a now-recognizable script: a handful of anonymous accounts secured profits amounting to hundreds of thousands of dollars. In a recurring trend, the questionable trading took place in the hours preceding President Donald Trump's formal announcement of a ceasefire agreement between Iran and the United States. Blockchain analysts on X, who track Polymarket for indications of insider trading, initially highlighted several wallets that seemed to place remarkably accurate bets on the ceasefire. In an X post, the blockchain analytics company Lookonchain pointed to one trader, "Fernandoinfante," who converted a $13,200 investment into over $463,000—a 35-fold return—by betting "Yes" on the ceasefire. Lookonchain further reported that four other wallets suspected of insider trading collectively gained $663,000, with the majority being established and funded on the very day the two-week ceasefire was finalized. Four suspected insiders made $663K betting on a US–Iran ceasefire by April 7.Most of these wallets:• Were newly created and funded on April 7• Bought "YES" just hours before the ceasefire• Had no prior activity — only bet on this event• Entered at very low odds: 3.9%,… pic.twitter.com/UtuVapSeEK— Lookonchain (@lookonchain) April 8, 2026 All the trades under investigation occurred on Polymarket's offshore platform, which operates outside the regulatory oversight of the Commodity Futures Trading Commission (CFTC), unlike its U.S.-based service. These latest claims emerge only weeks after Kalshi and Polymarket publicized new safeguards designed to prevent insider trading on their sites. Calculated Wagers & Almost Perfect Timing The significant profits earned by the traders are not the primary cause for suspicion; rather, it is the distinctive pattern of their trading behavior. The compelling reason to suspect insider involvement is the extraordinary accuracy of the bets. According to Lookonchain, the wallets placed their wagers when the perceived probability of a ceasefire by April 7 was as low as 3.9%, 10.3%, 6.7%, and 2.9%. A separate trader, "BlueHorseshoe86," who had previously gained $260,000 by correctly predicting Nicolás Maduro's departure by January 31, is said to have made an additional $194,000 on the U.S.-Iran ceasefire markets. The on-chain analysis firm Bubblemaps stated on X that it discovered a network of linked accounts that accurately predicted both the February surprise attack on Iran and the April ceasefire. These accounts profited by more than $600,000 from the ceasefire trade. One of the top-earning wallets in this cluster amassed total profits exceeding $400,000 while repeatedly altering its identifiers—from "nothingeverhappens911" to "nothingeverfrickinghappens" and now "djijaij83jdo4jdlwjflsg"—in a seeming effort to obscure its trail. BREAKING: THEY DID IT AGAINLast night, the SAME cluster of Polymarket accounts made $600k predicting the US Iran ceasefire, before changing their handlesWhy are they hiding? https://t.co/GBVkgqQnii pic.twitter.com/Fe0pqZKkco— Bubblemaps (@bubblemaps) April 8, 2026 These seemingly implausible winning streaks have led social media commentators and market observers to speculate that the traders had access to undisclosed information, effectively trading while viewing "tomorrow's headlines" on a separate screen. Ceasefire Bets Fit a Wider Pattern on Polymarket The ceasefire market is part of a broader, well-documented history of exceptionally well-timed wagers on Polymarket. In February, an identical scenario played out at the onset of "Operation Epic Fury," the joint U.S.-Israeli strike on Iran, when six newly funded wallets earned $1.2 million by betting on the attack mere hours before it commenced. Likewise, in January, three wallets profited by over $630,000 by wagering on the capture of Maduro. These accounts were typically funded days ahead of time and concentrated solely on single-outcome markets prone to "insider" activity. The cumulative weight of this alleged insider trading has captured the attention of U.S. lawmakers, who have pressed the CFTC to take action against illegal trading by federal employees on prediction markets. Legislators have also put forward multiple bills aimed at curbing insider trading by government officials on these event-based trading platforms. The newest proposed law is a bicameral piece of legislation, the STOP Corrupt Bets Act, introduced by Rep. Jamie Raskin (D-MD) and Sen. Jeff Merkley (D-OR). 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(AsiaGameHub) -   Betsson AB has released a preliminary alert regarding its Q1 2026 financial results, highlighting margin performance strains across its key markets. The Stockholm-listed gaming operator projects group revenue will hit €285 million (£248.2 million), a 3% drop from the €294 million recorded in Q1 2025. Meanwhile, EBIT is predicted to plummet to €34 million, marking a 47% decline compared to the €64 million from Q1 2025. This reflects the impact of a shifting revenue mix and rising cost pressures, which are largely tied to higher tax burdens. Breaking down its regional performance, Betsson’s Q1 results posted growth in Latin America (€93 million, up from €75 million) and Western Europe (€61 million, up from €56 million). However, this market expansion was offset by steep drops in CEECA (€96 million, down from €122 million) and the Nordics (€31 million, down from €38 million). While sportsbook revenue stayed flat year-over-year at €80 million, casino revenue fell by €8 million to €204 million. The company’s B2B division also experienced a notable downturn in performance, with revenue falling sharply to €51 million versus the €90 million logged in Q1 2025. The B2B segment’s share of total group revenue has dropped to 18%, a trend Betsson says reflects broader industry-wide adjustments, as noted in the statement that “the gross margin amounted to 57.6% (64.0) during the quarter.” In the first 10 minutes following the 4pm CET announcement, Betsson’s stock tumbled from 104.8 SEK (£8.37) to 81.95 SEK. It has since rebounded over the following hour, and as of the time of this report (5:21pm CET) it was trading at 91.30 SEK, which still marks a daily decline of more than 13%. Betsson’s CEO Stays Optimistic Even with the downturn in the company’s B2B segment — which appears to be one of the factors worrying investors — President and Chief Executive Officer Pontus Lindwall stayed confident in the business’s trajectory while recognizing the existing concerns. Pontus Lindwall, Chief Executive Officer of Betsson AB – Source: Betsson AB / SBC Leaders “Our B2B business is still being held back by reduced revenue from one of our clients,” he explained. “That said, since the beginning of December, this B2B client has seen steadying average activity levels. “Looking further ahead, I am enthusiastic about expanding our B2B revenue through both current and new partners, as we stick to our strategy of creating long-term shareholder value.” Lindwall expressed a similarly positive outlook in his comments about Betsson’s B2C operations. He stated: “Our B2C business is still performing strongly overall, with solid growth and a meaningful contribution to operating income. “That being said, we are investing in multiple B2C markets that have not yet turned a profit, which is lowering overall EBIT by roughly €10 to €15 million each quarter. “We remain confident that these markets have the potential to become profitable, and we will continue to regularly assess their performance and outlook.” Looking back at the full previous year, FY2025 saw Betsson post 8% revenue growth to reach €1.197 billion, but group earnings stagnated, falling 1% to €313.7 million (2024: €316.0 million). The flat earnings were linked to the start of higher taxes hitting bottom-line results starting in Q4. Company leadership noted improved trends, with early Q2 trading seeing average daily revenue rise 9% year-over-year through April 8, while sportsbook margins are outperforming the eight-quarter average. Betsson will release its Q1 2026 interim report on Friday, 24th April at 07.30 CEST. As of April 2026, the company has not issued formal full-year financial guidance for FY2026. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) -   Novig is the newest prediction market to form a partnership with a sports league, teaming up with LIV Golf just before The Masters begins today at Augusta National. The Novig logo is featured on the sleeves of seven golfers, which include past Masters winners Jon Rahm, Dustin Johnson, Sergio Garcia, and Charl Schwartzel. This represents the first time a prediction market has been activated at a professional golf tournament, though such markets have been active in other sports. Here is a look at the list of prediction market partnerships in this ongoing sponsorship tracker. Sponsorship Tracker: Prediction Markets & Sports Leagues In October 2025, the NHL was the first major sports league to partner with prediction markets, announcing multi-year agreements with both Kalshi and Polymarket. NHL: Kalshi & Polymarket Although Kalshi had a prior deal with Pickleball, this joint agreement with Polymarket and the NHL helped establish the legitimacy of prediction markets in the United States. “Collaborating with the NHL is a significant milestone for Kalshi and the broader industry,” stated Kalshi CEO Tarek Mansour. “Having a league of the NHL's stature embrace Kalshi speaks to the integrity, safety, and consumer trust we have built over years of pioneering this asset class. The message is now clear – prediction markets are here to stay.” MLB: Polymarket Announced last month, this partnership signaled a major strategic shift for Major League Baseball. We’re honored to announce MLB has named Polymarket as their Exclusive Prediction Market Exchange Partner.Polymarket MLB pic.twitter.com/o192gdhpZm— Polymarket (@Polymarket) March 19, 2026 MLB had previously circulated a memo to players indicating that trading contracts related to baseball events would break league rules. Commissioner Rob Manfred positioned the partnership as a way to safeguard the game's integrity through federal oversight. “The agreements we've established with Polymarket and the CFTC are essential steps in proactively overseeing the new and fast-expanding prediction market sector,” Manfred said. “Our foremost priority is protecting the integrity of on-field competition. By participating in this space, we can collaborate to set clear limits aimed at reducing risk while also creating opportunities for fan engagement.” MLS: Polymarket Revealed in January, this deal made Polymarket the official and exclusive prediction market for MLS, the MLS All-Star Game, the Audi-presented MLS Cup, and the Leagues Cup. “With soccer's fanbase in the U.S. growing and changing, supporters are seeking fresh methods to connect more profoundly with the sport,” said Shayne Coplan, Founder & CEO of Polymarket. “Our collaboration with MLS and Leagues Cup allows us to highlight real-time collective opinions on pivotal moments, matches, and season-long narratives, offering fans a more interactive, data-informed way to enjoy the game.” In a curious and separate development soon after, MLS imposed lifetime bans on players Derrick Jones and Yaw Yeboah after discovering they had wagered on matches, including their own, in 2024 and 2025. LaLiga: Polymarket Last week, LaLiga became the first European soccer league to align with a prediction market, announcing a multi-year partnership with Polymarket. The league intends to use this partnership to enhance its profile in North America as soccer's popularity rises there. Similar to MLS, LaLiga emphasized that integrity safeguards, such as independent trade monitoring, are included in the agreement. UFC: Polymarket This agreement was finalized last November when the UFC's parent company, TKO Holdings, announced that Polymarket's prediction market odds would be incorporated into live broadcasts. “Our partnership with Shayne and the Polymarket team opens up a new aspect of fan interaction,” stated TKO Holdings CEO Ari Emanuel. A “fan prediction scoreboard” displays real-time market activity during live UFC fights. FIFA: ADIPredictstreet In what could be considered the most unusual partnership, FIFA last week appointed Gibraltar-based ADI Predictstreet as its official prediction market partner for the World Cup. This is notable given that ADI Predictstreet is licensed only in Gibraltar and has not yet launched a functional website or application. Currently, it can only cater to Gibraltar's 36,000 inhabitants. Integrity monitoring was again highlighted as a crucial element of the deal. “ADI Predictstreet's FIFA World Cup-related operations will function in compliance with FIFA's regulatory and integrity structures, implementing a thorough integrity monitoring framework that features real-time surveillance of suspicious trading and organized systems for information sharing and reporting,” FIFA stated. “These measures will guarantee transparency, fairness, and participant protection.” Ajay Hans Raj Bhatia, a Principal Council Member at ADI Predictstreet, was formerly charged with insider trading by India’s Securities and Exchange Board. He consented to a six-month trading prohibition and a payment of roughly $170,000 to resolve the case. FIFA is just over ten years past its most significant scandal. The 2015 “FifaGate” led to 14 people facing charges including racketeering, wire fraud, and money laundering conspiracies. Senior FIFA officials, CONCACAF presidents, and sports marketing executives from the U.S. and South America were convicted after over $150 million in bribes and kickbacks were utilized to obtain profitable media and marketing rights for international soccer tournaments. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) -   With AI and shifting industry power dynamics continuing to reshape modern affiliate marketing, SBC Summit Malta will launch a dedicated Affiliates Reinvented track, examining how stakeholders can adapt and unlock new growth opportunities in an increasingly complex landscape. Held on Thursday, 30 April at the InterContinental Malta, this track will gather leading affiliates, marketing specialists, and industry experts for a mix of workshops and panel discussions centered on how the sector can adapt to a changing operating environment. Sessions will examine how evolving relationships with operators are reshaping the affiliate business model, the growing need to diversify customer acquisition channels beyond search, and the rising trend of taking affiliate businesses public. AI will also be a core theme throughout the day, with sessions exploring its impact on partnership management, content creation, and customer acquisition. “Affiliates are operating in a far more complex environment than they were even just a few years ago,” said Rasmus Sojmark, chief executive officer and founder of SBC. “Operators are growing more selective in their partnerships, search is becoming more competitive, and AI is changing how online visibility is earned. This track focuses on making affiliates aware of what strategies are working right now, and how they can implement those approaches in their own businesses.” The track will open with the workshop ‘How affiliate managers can use AI to stay ahead of the competition’, led by Stephen Clibbon (head of affiliates, VL Partners) and Elaine Gardiner (managing director, TAG Media). This session will illustrate how affiliate marketers can leverage AI to work faster and more efficiently, with practical strategies covering outreach, performance analysis, and partner optimisation, helping attendees maximize both their time and profitability. As major operators scale back their affiliate partnership programs, ‘The affiliate fallout: Survival in a shifting landscape’ will explore what this industry shift means for the future of affiliates. Featuring Vadim Aidlin (CEO, Mamuta Media), Emma-Elizabeth Byrne (head of publishing, Gentoo Media), Victoria Buttigieg (marketing and social media manager, Marlin Media), Clinton Cutajar (CTO, MediaTroopers), and Brendon Spiteri (head of commercial, Routy), the panel will unpack the impact of this shift on affiliate business models and what it takes to stay relevant in a rapidly changing industry.  The discussion will also examine how affiliates can build more sustainable long-term strategies, whether operators risk losing audience reach by pulling back on partnerships, and what the next phase of the affiliate-operator relationship could look like. Delegates will explore how AI is being used to manipulate search results in the workshop ‘AI manipulation – how machines are rewriting the SERPs’, led by SEO expert Alan Cladx (co-founder and CEO, AquaPony). Cladx will demonstrate how AI models are now influencing authority signals and rewriting search ranking logic at scale. This session will equip affiliates with a clear understanding of how these strategies work, the risks involved in deploying them, and how they can stay competitive in an increasingly complex search environment. Also featured on the track is the workshop Inside black-hat SEO – how it’s done (and how safe it really is), led by Daniel Lux (SEO strategist), which will walk delegates through how black hat SEO actually works, and the risks associated with using these tactics. Get Your Tickets to SBC Summit Malta Reserve your spot at SBC Summit Malta with our exclusive VIP Event Pass. Priced at €600, the pass gives you full access to everything SBC Summit Malta has to offer, including three days of networking, conference programming, and exhibition access. Looking for an Expo+ Pass? The pass is available for just €150. If you are an operator or affiliate, you are eligible to apply for a free complimentary pass! Operators can apply for a complimentary pass here. Affiliates can apply for complimentary passes here. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) -   GR8 Tech has launched a major update for its ULTIM8 Sportsbook in advance of the 2026 FIFA World Cup. This update delivers enhancements across the full scope of GR8 Tech’s flagship sportsbook product, with the first being a revamped design that creates a more intuitive experience for players. It splits Live and Pre-Match user flows apart, adds dedicated Sport and Tournament Lobbies, and creates multiple entry points that direct players straight to the content they came for – effectively boosting conversion rates and cutting the gap between a player’s betting intent and placing their wager. Another user-focused improvement sees ULTIM8 Sportsbook’s widget-based architecture now fully extend across the new navigation infrastructure, which gives operators full CSM control over layouts, campaigns, and featured markets, all of which can be managed entirely in-house. Next, GR8 Tech’s Bet Builder tool has been expanded to add Corners, Cards, and Player Props options to its football offering, creating a more diverse selection of markets for every match, aligning with the increased number of teams and games in this year’s World Cup tournament. An entirely new feature is the Enhanced Prices market for football, which is separated from the standard winner market that carries promotional mechanics like early payout and accumulator bonuses. The key difference is that while the standard market remains fully ready to support promotions, the Enhanced Prices market offers improved odds without those promotional tools attached. A majority of the upgrades are already live on ULTIM8 Sportsbook, while the remaining updates will be rolled out just in time for the tournament’s kickoff. Dinos Doxiadis, Head of Sportsbook Business at GR8 Tech, concluded: “No matter what any single operator does, the World Cup will drive a huge volume of betting activity. The real question is how much of that revenue operators can retain. “Operators that treat this as just a traffic event rather than a product opportunity will see the impact in their retention data three months later. A player who enjoys a smooth experience finding and placing a bet during the group stage is a player you have a chance to keep long-term. That is what we are building toward.” Want to enjoy more stories like this? Check out the new SBC Media YouTube Channel, the new home for all multimedia content from SBC, where our team takes deep dives into the biggest stories across the sports betting, iGaming, affiliate and payments industries. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) -   Genius Sports recruits ‘engagement expert’ Tony Marlow as new CMO Genius Sports has announced the appointment of Tony Marlow as Chief Marketing Officer (CMO), who will join the executive leadership team of the NYSE-listed sports technology, media, and data group. Marlow comes to Genius from LG Ad Solutions, where he served as CMO and played a key role in establishing the business as a leader in connected TV and digital entertainment ecosystems. Genius highlighted his extensive industry experience, which includes prior CMO roles at Integral Ad Science and Data Axle, as well as leading B2B marketing at Yahoo. In his new role, Marlow will oversee Genius Sports’ global marketing, communications, and brand strategy. CEO Mark Locke commented: “We are the operating system of sport, with the infrastructure to create value across every part of the ecosystem. As the industry converges across data, media, betting, and advertising, our focus is on scaling that platform globally. Tony’s appointment strengthens our leadership team and our ability to execute against that vision and accelerate growth across the business.” Marlow joins at a critical moment for Genius Sports, as the company enters the final stages of its proposed $1.2bn (£900m) acquisition of Legend Media—set to be the largest transaction in its history. The deal will support the launch of a new media division, expanding Genius’ data services and reinforcing its position in sports content syndication for partners and clients. For sportsbook partners, Genius is also preparing 2026 upgrades to its BetVision product, with coverage set to extend into basketball and tennis. Marlow will lead global go-to-market efforts targeting core audiences, including leagues and federations, broadcasters and streamers, betting operators, advertisers, and brands. “I’m thrilled to join as CMO at such an exciting juncture. The live moment economy is here, and the sports category can now deliver even more value to fans and brands by helping them engage during the moments that matter most,” said Marlow. That creates value across the entire ecosystem while delivering a better experience for fans. Genius has built the infrastructure to make that possible. Our opportunity now is to bring that to the market in highly visible ways.” This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) -   A new protocol has been communicated to licensed gambling operators in Spain, mandating enhanced customer identity verification and the confirmation of players' tax statuses. This initiative was launched by the Ministry of Consumer Affairs, which holds federal responsibility for Spain's gambling industry. The Directorate General for Gambling Regulation (DGOJ) will lead the implementation, working in conjunction with the State Tax Agency (AEAT). The protocol is a direct countermeasure to a rising trend of identity theft associated with online gambling, where winnings are fraudulently reported using stolen personal details. Data from 2025 shows the DGOJ received 8,675 complaints concerning impersonated taxpayers, a figure that represents a 12% increase from the previous year and highlights the growing severity of the problem. Anxieties among regulators were compounded by amendments to Spain's tax reporting rules, which took effect in 2025. The AEAT reduced the reporting requirement for gambling winnings from €1,000 (£871) down to €300 for individuals with an annual income exceeding €22,000. Although the goal was to boost fiscal transparency, this adjustment has heightened the risk of fraudulent claims, as even small wins can now create tax obligations under a stolen identity. Within the reported incidents, over 7,600 cases implicated people listed on Spain's self-exclusion registry. Regulators also identified situations where minors circumvented age controls by using the identities of others, frequently family members. The new framework obligates operators to adopt more rigorous verification procedures and to assist authorities in detecting suspicious account behavior. The protocol aims to simplify the process for victims to report issues and to facilitate the swift rectification of fraudulently incurred tax debts. To aid in implementation, the DGOJ has rolled out the PACS (Automated Case Management System) and a specialized online portal. This portal offers instructions on reporting identity theft and resolving tax status with the AEAT, while the system improves coordination between regulators, police, and tax officials to speed up investigations and resolutions. According to the regulator, identity fraud tactics are growing more advanced, with criminal groups employing automated tools to mass-produce accounts and take advantage of promotional offers like welcome bonuses. Sports betting remains the primary source of most incidents, but a significant surge in online casino-related fraud points to a widening of the issue across the gambling market. Authorities will keep assessing the protocol's performance as a component of Spain's broader regulatory approach, and additional actions are anticipated if identity misuse and related tax threats continue within the licensed sector. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) -   The Aintree Festival, featuring the Grand National, is on the verge of beginning.  Following the end of the Cheltenham Festival a few weeks back, horse racing has remained in the headlines for various reasons. Now, a major calendar highlight for many is drawing near.  Despite significant regulatory scrutiny facing both horse racing and betting, there remains strong optimism for what is arguably the UK's most significant race taking place this Saturday.  As the festival begins today, Ben Cullen, Head of Risk at Midnite, discussed the expanding UK operator's strategy for Aintree with SBC News’ Bookies Corner, focusing on ‘the race which captures a nation’.  What marketing or promotional strategies do you have in place for the Aintree Festival and Grand National? Our promotional approach for the Aintree Festival and Grand National aligns closely with our general strategy, maintaining a sharp focus on both customer acquisition and retention. During the initial two days of the Festival, we will highlight prominent Bet & Get offers, complemented by an Extra Place strategy and a range of Super Boosts. These tactics aim to draw in new sign-ups while sustaining engagement throughout the week. Ben Cullen. Credit: Midnite On Grand National Day specifically, our tactics will be more restrained. Although we will provide an Extra Place promotion for the main race, we will refrain from Bet & Get offers or excessively aggressive deals. This acknowledges the event's character, as many customers are annual bettors who participate solely for the Grand National and rarely return to the sportsbook regularly.  Consequently, we aim to strike a balance between being competitive and ensuring promotional efficiency, rather than being overly generous in this area. What distinguishes Aintree – specifically the Grand National – from other events throughout the year? The Grand National stands out as a singular occasion in racing. For three days, Aintree holds the nation's attention. Individuals who haven't wagered all year suddenly find themselves analyzing form, selecting horses, and hoping for a major win.  The race represents the ultimate challenge, featuring 34 runners, 30 fences, and four miles of excitement. This unpredictability defines its appeal and, quite frankly, makes it incredibly compelling for betting as well.  Given the recent challenges facing the sport, how significant is horse racing for your brand? Has its priority diminished? Horse racing remains a central focus at Midnite, and we have dedicated substantial resources over the past 18 months to enhance the product we offer customers. Our client base continues to enjoy betting on horse racing, particularly during major events, and we do not anticipate this changing in the near future.  Does the Grand National continue to draw in punters? Do you still consider it the year's largest horse race for your business? It is undoubtedly the year's most significant race, drawing in experienced gamblers as well as those for whom this might be their sole annual wager. The race often becomes a communal event, with families participating and watching the action unfold together.   What trading patterns have you observed leading up to the festival? Are punters supporting any specific horses? It is slightly premature to answer fully, as 95% of our volume typically arrives on race day rather than beforehand. However, historically, we see wagers placed on horses that performed well at Cheltenham or in this race previously, so we anticipate needing contenders like I Am Maximus to be defeated!  Have any trends from Cheltenham persisted? Are punters anticipating repeat victories? As noted earlier, I believe I Am Maximus will be a strong favorite among punters, and I expect its odds to shorten as post time approaches. We have witnessed some substantial bets in recent years, so our focus is on monitoring them closely and managing our risk effectively. Some intriguing statistics emerged from last year’s Aintree Festival, showing few Cheltenham winners also triumphed at Aintree. Are punters backing Cheltenham champions, or is there more interest in fresher horses? Since the majority of bets are placed on event day, it is too early to detect clear patterns. Nevertheless, we consistently observe trends involving horses that excelled at Cheltenham and are competing again at Aintree. Cheltenham winners remain vivid in punters' memories, and given the brief interval between meetings, there is no reason for bettors to doubt they can succeed again. What measures do you plan to implement to ensure punters remain engaged after Aintree? We will adhere to the standard practices that define our customer treatment. This involves providing an excellent user experience, easy access, rapid withdrawals, fast settlements, and fulfilling our commitments.  Boasting one of the industry's most extensive content schedules also aids retention, ensuring customers have ample racing content to enjoy once the festival concludes. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.