Hong Kong - SeaPRwire,全球领先的新闻稿分发和媒体传播管理平台,宣布扩展其在缅甸的媒体网络。此项战略举措旨在通过包括Myanmar Hit, Burmese Buzz, Yangon Echo, Hi Myanmar, Into Yangon以及 Press Myanmar等关键平台,帮助企业和传播专业人士更好地接触缅甸观众。通过这一扩展,SeaPRwire进一步巩固了其在东南亚市场的承诺,帮助品牌提升影响力。
为了配合媒体网络的扩展,SeaPRwire推出了Media-Empower-Pack,这是其创新的Branding-Insight计划的一部分。Media-Empower-Pack旨在满足企业在复杂市场中运营的需求,提供全球新闻稿分发服务,覆盖超过8000个媒体渠道,涵盖多个行业。该套餐支持多媒体和无限字数,确保企业能够有效地传达信息。其多语言能力支持17种以上语言,包括英语、法语、德语、繁体中文、简体中文、日语、韩语、越南语、印度尼西亚语、菲律宾语、马来语、泰语、意大利语、俄语等。
SeaPRwire的首席营销官James Scott表示:“我们扩展缅甸媒体网络的举措,体现了SeaPRwire致力于帮助品牌在合适的时间与合适的受众建立联系。我们的解决方案专门针对缅甸市场的独特挑战,提供有效的支持,帮助企业在仰光及更广泛地区取得成功。通过这些努力,我们旨在帮助品牌传达有意义的故事,达成其业务目标。”
Media-Empower-Pack进一步增强了SeaPRwire的Branding-Insight计划,为客户提供创建、管理和定制媒体列表的工具。客户可以实时更新媒体联系人信息,通过联系人卡片查看姓名、电话号码和电子邮件地址等详细信息。此功能使企业能够建立特定于公司的媒体列表,并通过分割、编辑或合并列表来优化传播策略,打造个性化的传播方案。
James Scott强调了思想领导力在现代媒体策略中的重要性。“通过传递精心制作的、具有吸引力的内容,我们帮助企业吸引关键利益相关者的注意。我们的核心是确保每一笔媒体传播和营销投资都能带来可衡量的回报。即使在经济困境下,利用媒体传播的力量依然能够显著提升品牌的知名度和销售业绩。”
《Yangon Echo》和《Press Myanmar》等平台的加入,使SeaPRwire成为缅甸媒体领域的重要合作伙伴。这些合作为品牌提供了进入缅甸动态市场的机会,企业在这一市场上日益寻求创新的方式来接触目标受众。
Scott进一步强调了战略性媒体传播的重要性。“对于CEO和决策者,尤其是在艰难的经济环境下,一份信息丰富且传播广泛的新闻稿可以成为一项强有力的工具。通过利用Media-Empower-Pack,企业能够在艰难的时期也能实现显著的投资回报并推动增长。”
除了新闻稿分发,SeaPRwire还提供了一整套工具,帮助品牌衡量活动表现并收集可操作的洞察数据。这种数据驱动的方法确保了品牌可以优化其传播策略,最大化影响力。凭借其尖端技术和强大的网络,SeaPRwire继续在新闻稿分发行业树立新标准。
随着缅甸市场的发展,SeaPRwire致力于帮助品牌应对市场复杂性并取得成功。媒体网络的扩展以及Branding-Insight计划的先进功能进一步体现了公司赋能企业,提供创新和有效传播工具的使命。
欲了解有关SeaPRwire在缅甸的媒体网络或其Branding-Insight计划的更多信息,请访问www.SeaPRwire.com。通过利用SeaPRwire的解决方案,品牌可以在缅甸仰光及全国范围内与目标受众建立深层次的联系,推动增长并实现长期成功。
关于SeaPRwire
SeaPRwire(https://www.seaprwire.com/)是一家为媒体关系和营销传播专业人士提供新闻发布服务的全球领先供应商。SeaPRwire的平台允许客户确定其新闻稿的关键因素并衡量有意义的影响。它在东南亚有一个强大的媒体网络,索引了来自全球数千个来源的新闻。SeaPRwire的媒体网络支持多语种的新闻稿发布,包括英语、中文、越南语、泰语、马来语、印度尼西亚语、菲律宾语、高棉语、老挝语、缅甸语等。SeaPRwire提供实时企业新闻稿发布, 覆盖6500+媒体网络和350万企业用户终端和App. SeaPRwire可发布多语言多地区新闻稿。
Media Contact
Tina Lee
cs@seaprwire.com
https://www.seaprwire.com
SOURCE: SeaPRwire
Seoul, Korea - December 26, 2024 - (SeaPRwire) - Lotte Duty Free announced that from December 14 to 18, it successfully conducted K-fashion live commerce sales on TikTok Singapore Shop in collaboration with Singaporean influencers.
In September 2024, Lotte Duty Free launched a new K-fashion B2B export platform called "KATZ BY LDF", aiming to diversify sales channels for rapidly popularizing K-fashion brands worldwide.
"KATZ BY LDF" is an online B2B platform that allows global buyers to discover new K-fashion brands at wholesale prices, regardless of time or location.
This year, in collaboration with the Seoul Business Agency (SBA), Lotte Duty Free opened a dedicated B2B showroom for "KATZ BY LDF" at its Ginza downtown duty-free store in Japan. The showroom features approximately 40 brands and over 200 products, including 24 specially curated brands selected through an SBA public contest. Leveraging Lotte Duty Free's extensive business network, the showroom actively introduces these brands to over 50 Japanese buyer companies, providing opportunities to experience the products firsthand. Prominent Japanese distributors, select shops, and fashion trading companies, including SHIPS, one of Japan's top three select shops, have visited the showroom. Based on the relationships built this year, the plan for next year includes encouraging bulk seasonal orders.
The recent TikTok live commerce collaboration in Singapore is an example of how "KATZ BY LDF" is actively exploring avenues to expand K-fashion's global reach. By leveraging TikTok Commerce, which boasts 1.7 billion monthly active users (MAU), the platform extended its sales channel to a B2B2C model.
The arrangement of influencers and the broadcasting for the TikTok live sessions were facilitated by "Global EP", the official Korean partner of Alibaba.com and Lazada, which has an extensive track record of successful influencer broadcasts.
Together with Lotte Duty Free's "KATZ BY LDF," they organized three live broadcasts. Each session featured three local Singaporean influencers, each with 20,000–40,000 followers, specializing in the rapidly growing fashion and beauty categories.
To build trust with local Singaporean customers regarding authenticity and Lotte Duty Free's involvement, the TikTok live broadcast was hosted at the YTC (Young Travel Club) Lounge on the 14th floor of Lotte Duty Free's Myeongdong Main Store.
Among the brands selected through the SBA's Ginza showroom project, Filluminate, Alice Martha, Nooni27, and Agoodday participated in this live broadcast.
Over the three-day broadcast, the most popular brands were Letter from Moon, Nick & Nicole, and Filluminate. Given Singapore's hot and humid climate, T-shirts featuring butterfly logos from both Letter from Moon and Nick & Nicole were particularly well-received. Additionally, Filluminate's wide-fit denim pants captured the hearts of Singaporean customers.
Lotte Duty Free plans to continue actively promoting emerging K-fashion brands on "KATZ BY LDF" through local live broadcasts. By doing so, the company aims to create more success stories that help B2B buyers from various countries recognize and purchase these new brands.
Social Links
Instagram: https://www.instagram.com/katz_by_ldf/
LinkedIn: https://www.linkedin.com/company/katz-by-ldf/
Media Contact
Brand: KATZ by LDF
Contact: Lotte Duty Free New Business Development Team
Email: inquiry_b2b@lotte.net
Website: https://katz-ldf.com/
SOURCE: Lotte Duty Free
December 25, 2024 - (SeaPRwire) - Since mid-autumn 2024, Bitcoin has repeatedly surpassed its ATHs. On December 17, 2024, the first cryptocurrency set another record, soaring up to $108 000 and higher. We spoke with EMCD CEO Michael Jerlis about the reasons behind this surge, Bitcoin's future, the impact on the crypto market as a whole, and whether it's worth investing at its peak.
Q1: How do you evaluate Bitcoin's current growth? Why now?
A1: The record-breaking surge in Bitcoin is a clear testament to the strength of the cryptocurrency market. This impressive rise can be explained by several factors. Firstly, the US elections and Donald Trump's victory, coupled with his strong support for cryptocurrencies, acted as a catalyst. Additionally, his promise to create a 'Bitcoin Superpower' has significantly fueled interest among crypto investors.
Secondly, the launch of Bitcoin-based exchange-traded funds in the US and the Federal Reserve's interest rate cuts provided a significant boost. These factors have created ideal conditions for a renewed wave of interest in the leading cryptocurrency.
Q2: Why do you think investors are drawn to Bitcoin right now?
A2: Many people are seeking alternatives to traditional assets in times of economic uncertainty. The threat of inflation and growing doubts about the US dollar as a reserve currency have solidified Bitcoin's reputation as 'digital gold.'
Additionally, the halving that occurred in the spring of 2024 reduced the new coin supply, driving up demand. Now, we're witnessing a surge of major investors flooding the crypto market.
Q3: Do you think Bitcoin's current rally marks the start of a long-term trend or just a short-term spike? Are we heading for a new ATH?
A3: This surge isn't just a temporary spike – it's the beginning of a new long-term trend. The likelihood of further growth is very high, especially if the US establishes a strategic Bitcoin reserve. Many analysts are forecasting the $120 000 mark or even higher.
Keep in mind that cryptocurrency remains a highly volatile asset. Investors should be prepared for temporary corrections along the way.
Q4: How is Bitcoin's current growth affecting other cryptocurrencies? Can we expect similar records from Ethereum or other altcoins?
A4: Bitcoin is undeniably the trendsetter of the crypto market. The current bullish trend has a positive ripple effect across the entire market. For instance, Ethereum, the second-largest cryptocurrency by market cap, recently hit $4 096. This is still not the ATH set by ETH back in 2021. This means there is still potential to go higher.
This growth is also encouraging for altcoins, as it strengthens investor confidence in the market, potentially paving the way for new milestones across the board.
Q5: What advice would you give to beginners looking to invest in cryptocurrency now?
A5: Start by learning the crypto basics. Remember that cryptocurrency is a long-term investment, and be prepared for volatility. Only invest what you're ready to lose, and always diversify your portfolio.
Additionally, choose reliable platforms and wallets to store your assets. For example, EMCD develops products that simplify access to cryptocurrency for both beginners and professionals alike.
Q6: What do you think the future holds for the cryptocurrency market? Can we expect new technologies to appear?
A6: The future of crypto lies in widespread blockchain integration across various industries. Today, it's used in finance, art, music, and gaming. In the coming years, technologies like smart contracts and DeFi will continue expanding their influence.
Bitcoin's role as a hedge and a store of value will grow stronger. It's not far-fetched to imagine entire countries adopting Bitcoin as a reserve asset in the future.
Q7: Is it a good time to invest in Bitcoin now, or is it too late to enter the market at these levels?
A7: This is undoubtedly one of the most common questions in the crypto world right now. The answer depends on your investment strategy. For those seeking quick profits, it might be wise to hold off for now, as Bitcoin is at its peak, and price corrections are likely. However, for long-term investors, it's definitely not too late to enter the market.
Q8: What advice do you have for those planning to invest in Bitcoin now?
A8: My advice is simple – invest only what you're prepared to hold for the long term. Remember that volatility is part of the game, but with the right approach, Bitcoin can become one of the best investments in your portfolio.
Also, don't forget to diversify your investments. Bitcoin is undoubtedly the driving force of the crypto market, but it's not the only opportunity. Take a closer look at other assets that are also showing impressive performance. For example, until recently, few people paid attention to XRP and SUI, which suddenly surged and became the talk of the community. It's essential to identify similar potential projects in the future.
Q9: And finally, what would you like to say to crypto enthusiasts and those just starting to explore this field?
A9: Cryptocurrency is a part of a technological revolution. In this fast-evolving crypto world, it's crucial to keep learning and experimenting, not just following trends but understanding their essence. And always remember: the future belongs to technology and innovation.