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A Belarusian woman may face 12 years in prison after squandering her friends’ money in online casinos

10 4 月, 2026

(AsiaGameHub) -   A woman from Belarus is facing a potential prison sentence of 12 years after allegedly borrowing 65,000 rubles (valued at over $22,000) from friends and acquaintances and losing the funds through online gambling. According to reports by the Belarusian media outlet Brest City, police have identified the woman—who remains unnamed due to legal regulations—as a 45-year-old inhabitant of the city of Brest. The woman has been taken into custody by law enforcement officers. Investigators stated that the suspect obtained funds from her friends using “various pretexts” and repeatedly postponed repayment. Authorities claim to possess proof indicating that the full sum of $22,000 was wagered and lost on online gambling sites. Police reported that six individuals, all living in Brest, suffered financial losses because of these actions. The suspect has been formally charged with fraud by investigators, who are also examining other potential aspects of her criminal behavior. Seized Belarusian currency from a suspect involved in gambling-related offenses. (Image: @PressMVD/Brestcity/Telegram/Screenshot) Increase in Gambling-Related Offenses in Belarus This incident represents the most recent addition to a series of alleged crimes connected to gambling within Belarus. Earlier this month, the Belarusian news source SB.By disclosed that police had filed charges against a resident of Mogilev, the nation's third-largest city, for theft linked to gambling. Authorities from the Mogilev Regional Executive Committee Department of Internal Affairs have accused an unnamed male suspect of stealing funds from his employer. They allege that the 24-year-old man stole approximately 3,000 Belarusian rubles (exceeding $1,000) and utilized the money for slot machine gambling. Both the suspect and his supervisor are employed by a state-owned enterprise. According to police, the suspect noticed his boss's locker was unsecured and took a wallet containing the cash. “The accused spent all the money on slot machines the same day as he stole it,” stated Alexander Vasilenko, the department's Deputy Head. Officers reported that once the theft was identified, the suspect tried to hide his participation and “even pretended to help his boss search” for the missing wallet. Robbery at a Hardware Store Last week, the same media outlet reported that a gambling addict from Mogilev was accused of stealing merchandise valued at 8,000 rubles (approximately $2,750) from a hardware store. The suspect reportedly sold the stolen items and used the generated funds to play slot machines. Law enforcement identified the suspect as a 34-year-old man with a history of fraud convictions. Authorities stated that he submitted falsified payment orders and associated documents to the store's staff. This deception enabled him to steal several high-value construction tools, according to police. In January, the Belarusian administration revealed its intention to establish a national registry for slot machines. The government in Minsk indicated that this proposal is a component of broader significant reforms targeting the gambling sector. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

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BetConstruct AI Launches Retail Jackpot Offer

10 4 月, 2026

(AsiaGameHub) -   BetConstruct AI has introduced its newest product for sportsbooks, the Retail Jackpot Engine. This solution is engineered to enhance player involvement by providing retail customers with an additional layer of experience. It integrates a customizable jackpot directly into the core of the sportsbook environment. Brands have full command over this product, utilizing a three-tiered jackpot structure. This structure can be optimized to function as a single, unified pool across an entire partner network, as separate pools for individual betting shops, or as a custom group cluster based on criteria such as city, district, or VIP status. The triggers for the jackpots are also customizable, offering two available modes: an amount-based trigger that activates when a predetermined value is reached, or a time-based trigger that activates after a specific duration has passed. Jackpot amounts are prominently showcased on all in-store displays, including shop screens, cashier terminals, and self-service kiosks. Live jackpot values can also be printed directly onto betting tickets, serving as a reminder to players on their receipts. “By encouraging repeat visits, extending the time spent in-shop, and increasing overall sportsbook turnover, the engine generates a multiplying return of excitement. This strengthens both the operator's revenue and the player's bond with the brand,” BetConstruct AI stated. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

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Barstool Sports Personality ‘Big Ev’ Vanishes After ‘Stiffing’ Accusations Become Public

10 4 月, 2026

(AsiaGameHub) -   Barstool Sports personality “Big Ev” (Evan McDowell) is confronting several allegations from fans claiming he “stiffed bookmakers” and “did not reimburse followers” who placed bets on his behalf. Initially covered by Awful Announcing, McDowell vanished from Barstool’s betting program, Picks Central, and social media platforms soon after the accusations became public. Furthermore, he has been omitted from Barstool’s advertising content within the DraftKings application. The initial post that accused McDowell—which has since been erased along with the user account—stated: “@stoolpresidente, @PicksCentral, @BarstoolBigCat, @DoubleVodkaDon big ev is a scumbag who dms stoolies for bookies then robs them and ghosts when he loses.” Victims Share Similar Accounts of Being ‘Stiffed’ The first victim agreed to connect McDowell with his bookie because McDowell provided better odds on a football match. He was subsequently informed that McDowell “had not paid his losing bets and had not responded to the bookie’s repeated inquiries.” The bookie informed the victim that the losses, totaling in the mid-four-figures, would be taken from his account. “I’m usually a private person when it comes to gambling and things, especially when it’s not via the apps,” he shared. “I don’t like to air out people’s business, especially if it’s a misunderstanding. But when it was brought to light that this happened to other people, I realized it wasn’t just me.” A second victim introduced McDowell to a “friend of a friend” and reported losing over $15,000 that was never settled. “I just got made aware he wasn’t paying up, so I was told I had to pay a portion of the debt for referring him,” he stated. “Kinda just got caught in the middle. My buddy who had the connect is a good friend, so I didn’t want him to get screwed over.” The individual was later notified that the bookie had been fully paid. Two screenshots posted online showed attempts to settle the payment disputes. McDowell answered one, but ignored the other. “Hey man, I gotta reach out about this situation with the bookie I connected you with. I was a big fan of yours and Barstool, so I was stoked to help out when you asked, but things have gone south quick. He says you stiffed him within like two weeks, and now he’s coming at me hard, holding me responsible since I made the intro. It’s putting a real strain on my friendship with him, and honestly, I feel pretty f***** over with how quickly this happened after I vouched for you. I get that stuff happens, but can you sort this out? l’d appreciate it if you could make it right with him so this doesn’t blow up more.”  McDowell answered, “I’m taking care of it bro no worries I got you I’m not stiffing him.” “Hey I got this guy telling me I’m gonna be on the hook for $17k if he can’t get ahold of you? He said he’s willing to figure it out but if you can reply to him would be much appreciated. I’m not looking to be in the middle of it.” McDowell did not reply. Silence Regarding Big Ev’s Status at Barstool McDowell is absent from Picks Central, which shut down its live chat function during the broadcast after being overwhelmed with questions about McDowell’s situation. No official explanation has been issued by Barstool. McDowell had been active on social media but ceased posting shortly after the allegations surfaced. This occurred during the Final Four, and the “absence of posts appears linked to the accusations.” One victim expressed concern for McDowell, remarking, “If Big Ev does have a problem, I hope he gets help. Gambling addiction is serious, and it’s ruined a lot of lives. I don’t want him losing his job and his income over this, but I hope he gets help if he needs it.” This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

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Dutch National Lottery to Pursue Legal Action Against Novatech

10 4 月, 2026

(AsiaGameHub) -   Nederlandse Loterij, the Netherlands’ national lottery provider and largest gambling operator, has announced it will pursue its legal rights against Qbet—an operator—and all associated entities backing it. Qbet, owned by Novatech alongside 55Bet (another illegal entity targeting Dutch consumers), was designated by Nederlandse Loterij as “the largest illegal gambling site” in the Netherlands. In light of this, the licensed operator stated it will aim to permanently shut down Qbet and its broader hierarchy using every legal tool available to it. Nederlandse Loterij filed a comparable lawsuit against Lalabet in 2025—marking the first case of its size. Hearings for that matter are ongoing in The Hague. The progression of this latest case involving Novatech will be worth watching, given that the company holds a license in Curaçao—an autonomous nation under the Dutch Crown—though the legal frameworks of Curaçao and the Netherlands are closely linked. Notably, Novatech was recently slapped with a record €25 million (£22 million) fine by the Dutch gambling regulator, Kansspelautoriteit (KSA), for providing illegal gambling services. The Nederlandse Loterij’s lawsuit will now add another layer to the mounting legal pressure on the company. That said, there’s nothing preventing Novatech from simply giving up its Curaçao license—an action that would restrict the legal options available to counter it. Arjan Blok, Chief Executive Officer at Nederlandse Loterij, commented: “Players can still access illegal gambling sites with ease—no age verification, no game limits, and they’re offered irresponsible bonuses and deceptive payment methods. “At the same time, 200,000 Dutch citizens are gambling illegally. These are the players who face the highest risks, as they gamble more frequently and wager larger sums on unlicensed platforms. “That’s why Nederlandse Loterij is stepping up to take responsibility—we’re taking the largest illegal gambling site to court, targeting not just the direct operator but also all those behind the scenes who enable it. Our goal is to block illegal gambling sites and keep them blocked.” Blok has been outspoken about the challenges confronting the Dutch gambling market, especially regarding unlicensed black market operators and the declining channelisation rates in the regulated sector. At the most recent Gaming in Holland event—covered extensively by SBC News—the Nederlandse Loterij CEO reaffirmed his full commitment to collaborating closely with the KSA to permanently shut out the black market. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

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SBC Summit Canada to Prioritize Player Safety on the 2026 Agenda

10 4 月, 2026

(AsiaGameHub) -   A specialized Player Protection Symposium will be a central feature of the SBC Summit Canada 2026, convening regulators, operators, and safer gambling specialists to deliberate on enhancing player safeguards within the Canadian industry. This symposium will be integrated into the broader conference agenda, scheduled for May 19-21, 2026, at the Metro Toronto Convention Centre. The event will utilize three stages to deliver expert insights into the Canadian gaming landscape, featuring dedicated tracks on Leadership, Affiliates & Advertising, and Payments & Compliance, in addition to a range of interactive masterclasses. The Symposium will confront the most significant safer gambling challenges in Canada, including the strain that new game mechanics exert on current regulatory structures, pinpointing internal compliance deficiencies, and developing marketing that is both compelling and responsible. Rasmus Sojmark, CEO and Founder of SBC, stated: “With the continued expansion of Canada’s market, the complexities surrounding player protection are intensifying. Issues ranging from grey-market operations to advancing game mechanics reveal distinct gaps that require attention. The Player Protection Symposium aims to elevate this discussion and tackle it directly.” A panel titled, Upholding Player Protection: Learning from those established in Canada, will investigate methods for companies to reinforce their internal compliance mechanisms. Specialists Nicole Hanna (Director, Policy and Controls, OLG), Andrew Howie (Senior Counsel – Data Privacy, Betsson), Keno Maseli (Social Responsibility and Sustainability Manager, Great Canadian Entertainment), Tracy Parker (Senior Vice President, Accreditation, Advisory and Insight, Responsible Gambling Council), and Paul Pellizari (Vice President, Global Social Responsibility, Hard Rock) will assess the missteps of entities that have previously fallen short of compliance. This session will further assist operators in detecting internal compliance vulnerabilities within their own systems and in constructing more robust player safety frameworks. The session, Are Game Mechanics Exposing Weaknesses In Regulation? will delve into how new game mechanics and personalized engagement tools are pushing the boundaries of Canada's existing regulatory frameworks. Presenters Tony Plaskow (CEO, Pixiu Gaming), Mike Randall (RG Expert, Gaming Labs), Karl Rempel (Senior Manager, Technology Regulation and Compliance, AGCO), and Dr Alyssa Wilson (Associate Professor, California State University) will evaluate if regulators are matching the pace of technological change and how improved cooperation with operators can protect vulnerable players. The session ‘Beyond Regulation: Understanding Who’s Most at Risk in Canada’s Evolving Gambling Market’ will assess the growing accessibility of gambling for younger and at-risk individuals in Canada. Experts Elaine McDougall (SVP Strategy and Programs, Responsible Gaming Council), Dr. Michael Naraine (Associate Professor, Brock University), together with panel moderator Arash Madani (Canadian Sports Broadcaster), will discuss how operators and regulators can emphasize education and support to promote responsible betting among new participants. Another featured session, Fragmented Rules, Hidden Risks: Tackling Grey-Market Gambling in Canada, will question whether Canada's disjointed regulatory landscape heightens the danger of players migrating to grey market operators. Analysts Andreas Ditsche (CEO, iGaming.com), Jenny Lu (Strategic Consultant, Pixiu Gaming), Oscar Silver (Trade Analyst, Waterhouse Investments), Geoff Zochodne (Senior Industry Reporter, Covers) will identify shortcomings in Canada's regulations and propose strategies to manage them and curb the growth of undesirable markets. The SBC Summit Canada is projected to assemble more than 3,000 stakeholders from across Canada. Over three days, attendees can anticipate targeted networking events, a comprehensive conference agenda, and a vibrant exhibition floor all geared towards fostering genuine business opportunities. Reserve your tickets for the SBC Summit Canada today! VIP Event Pass – Entry to the exhibition floor, all conference sessions, and evening networking events for CA$995 Group VIP Pass – Purchase VIP Passes for only CA$795 each when buying three or more – an ideal option for bringing your team! Complimentary passes are available for operators and affiliates upon application. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

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UK Tote Group starts looking for a new COO after Dave Hammond leaves

10 4 月, 2026

(AsiaGameHub) -   Dave Hammond has stepped down from his position as Chief Operating Officer at the UK Tote Group, concluding an eight-month tenure in the role and a three-year period with the company. He originally became part of the organisation in April 2023 as Chief Commercial Officer, later advancing to the COO role in August of the same year. Before his time at the UK Tote Group, Hammond occupied significant positions with Inspired Gaming Group, Paddy Power Betfair, SBTech, and DraftKings. Dave Hammond. Credit: UK Tote Group Additionally, he established the UK-based Betconsultancy.com in 2018 and concurrently served as the head of the sports betting blockchain venture, Spartos. Commenting on Hammond's exit, Alex Frost, Chief Executive Officer of the UK Tote Group, stated: “We extend our gratitude to Dave for his major role in the Tote’s expansion while he was a member of our team. “He is embarking on a long-awaited career break and will continue to be a valued friend to the company. We send him our best wishes for his future endeavours.” UK Tote’s resilience despite headwinds The UK Tote Group, a long-standing fixture in UK horse racing pool betting, is now seeking a new senior executive during a period of mounting challenges for the horse racing sector. Only last month, the company's Chief Revenue Officer, Paddy Desmond, spoke to an audience in Manchester about the necessary steps for the sport to recover and expand its audience and involvement, while also combating the illegal gambling market. “In my view, a significant part of the issue relates to the governance of racing,” he remarked during the Illegal Gambling Prevention Conference hosted by Deal Me Out. “An excessive amount of authority in British racing lies with the race courses, and with four distinct race course bodies, alignment is not guaranteed and they are often unwilling to cede control. “This makes it challenging to unite behind a comprehensive promotional strategy for the sport and to involve trainers and jockeys effectively. “Media rights present another complication. I participated in the commercial committee for two years and witnessed the internal disputes; the current structure is simply not effective.” Even with concerns in a core market, the UK Tote Group has successfully concluded a number of important commercial agreements both inside the horse racing industry and beyond. The group acts as the Official Principal Partner for the Wigan Warriors' men's and women's squads and also finalized an agreement with BetMakers more than a year ago to supply its quantum technology – a partnership that Hammond was heavily involved in. Having operated for almost a century, Frost has consistently expressed a positive outlook for both his firm and horse racing. However, the departure of a key figure introduces a further challenge at a pivotal moment for the industry. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

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OHID pledges £12m in funding for local councils to mitigate gambling harms

10 4 月, 2026

(AsiaGameHub) -   The Office for Health Improvement and Disparities (OHID) has announced the funding it will provide to local authorities throughout England to aid in the reduction of gambling-related harms. Scheduled for the 2026–2027 financial year, OHID intends to allocate £12 million in specific funding to upper-tier local councils in England. Authorities have also been notified that an extra £12 million has been set aside by OHID for distribution in the 2027–2028 period. This financial support for councils is entirely backed by the New Statutory Levy on gambling licences. OHID assumed its role as the overseeing body for the prevention and treatment of problem gambling across England in April 2025. The direct financing of councils through the statutory levy marks a transition to a centralised NHS-led framework, replacing the prior voluntary system managed by GambleAware. To qualify for the funds under the new system, local councils are required to fulfil two compulsory conditions. OHID specified: “The conditions are to complete a maturity assessment survey (which provides a baseline assessment of their activity on gambling harms prevention, helping them monitor progress over time and identify and share innovative practice). “Complete a declaration of interest, including formal confirmation from the Director of Public Health that governance, decision-making and the use of levy funds are fully independent of gambling industry influence.” Allocation of funds OHID will disburse the funding through a Memorandum of Understanding (MOU), which mandates that councils use the money exclusively for prevention activities. The distribution model, as explained by OHID, is based on a 50/50 split, with half determined by population size and the other half modified according to the area’s average Index of Multiple Deprivation (IMD) score. This formula prioritises areas with higher deprivation levels, with the goal of directing more funding per person to less developed regions that face greater risks of harm. OHID will oversee and assess this initial model, which serves as a starting point to collect more community-based data on gambling disorders. Based on this population and deprivation formula, the top funding amounts for 2026–2027 will go to: Birmingham (£332,000), Kent (£326,000), Essex (£289,000), Lancashire (£275,000) and Hampshire (£235,000). In the North West, funding is focused on major metropolitan/urban councils, with Lancashire (£275,000), Manchester (£167,000) and Liverpool (£140,000) receiving the most—allocations that correspond to areas of high population density and varied deprivation scores. In the North East, funding is distributed more uniformly among councils, with County Durham (£127,000) receiving the largest sum. Newcastle and Sunderland will each be allocated approximately £70,000. Although the total funding is less than in the North West, the region's high levels of deprivation increase the per-person funding weighting. London boroughs generally fall within a funding band of £50,000 to £90,000, a result the methodology attributes to a combination of high population density and a diverse mix of deprivation levels. Larger boroughs including Brent (£85,000), Ealing (£86,000) and Croydon (£85,000) are set to get larger sums, whereas wealthier areas such as Kensington & Chelsea (£28,000) and Richmond (£28,000) are at the bottom of the scale. A new chapter for the statutory levy This announcement also marks the completion of OHID's initial responsibilities as the guardian of the Statutory Levy, with the publication this week of its first list of third-sector organisations set to receive £25 million for specialised gambling harm treatment. The eagerly awaited list named the Young Gamers and Gamblers Education Trust (YGAM) and GamCare as the two biggest funding recipients. Other initial beneficiaries of the levy are the Addiction Recovery Agency (£1.026m), Betknowmore (£2.99m), Citizens Advice Wokingham (£1.27m), Council for Voluntary Service Medway (£1.3m) and Gambling Harm UK (£1.25m). Political conflicts continue to impact UK gambling Although only four months have passed in 2026, UK politics has already seen a coalition of over 40 local authorities pressuring the government to step in and give councils more authority over gambling premises, alongside calls for an overhaul of local licensing rules. The “Take Back Control of Our High Streets” campaign is spearheaded by Muhammed Butt from Brent Council and Manchester Mayor Andy Burnham, a collective of gambling reformers seeking stronger council powers over licensing and stricter advertising regulations. A central proposal is to create a single planning use class for gambling premises, designed to give councils more say over high-street developments. The coalition is also advocating for cumulative impact assessments, which would let local authorities consider area density and socio-economic factors when evaluating new licence applications. Nevertheless, despite increasing pressure, the government declared in late 2025 that it has “no plans to review” the ‘aim to permit’ principle of the Gambling Act 2005. The Department for Digital, Culture, Media & Sport (DCMS) affirms that its regulatory priority continues to be the implementation of the statutory levy and the creation of public health systems to assist vulnerable people and enhance service access. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. 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Greece to Focus on Gambling After Social Media Ban

10 4 月, 2026

(AsiaGameHub) -   Greek Prime Minister Kyriakos Mitsotakis has confirmed that online gaming and wagering will be the “next topic to address” in an expanding push to implement age-based digital safeguards. These remarks, which are not new, follow the administration's headline proposal to prohibit social media access for those under 15, supported by mandatory age verification requirements for platforms from January 1, 2027. While the immediate focus is on social media, the direction is toward establishing a wider compliance perimeter around all digital products that pose youth exposure risks, including licensed betting and gaming. In an interview with infokids.gr, Mitsotakis identified gaming, online gambling, and artificial intelligence as the logical next steps for the Greek government after social media controls, explicitly linking future measures to existing enforcement gaps in gambling. He noted that although gambling is “typically prohibited under 21,” regulations are being circumvented, particularly with the global rise of the unregulated market. “It is being violated. Similar applications will also exist in online gambling, because now we can in legal gambling,” said Mitsotakis. “You will tell me there is also illegal, yes. But the majority is legal. So, I think we now have the technological tools to put in place a framework for the protection of children and adolescents. “And I repeat, we are not a paternalistic state, which can solve all the issues or interpersonal relationships between parents and children. But we are doing something that is important: we are now opening the conversation. “We have a framework that can be implemented, but most importantly we are enabling parents to have this conversation with children, not from a position of weakness.” The Greek PM also emphasized that “we now have the technological tools” to enforce age restrictions, potentially signaling a shift toward more rigorous security systems. Greek bodies making efforts Many organizations, including the government itself, have been persistent in their efforts to ensure player protection in the gambling sector, which has been inundated with black market operators and illegal gambling rings. The Hellenic National Committee on Bioethics and Technoethics recently highlighted that young people in the country face an excessively high risk of gambling exposure and urged for government action. Government data indicated that nearly 800,000 citizens engaged in illegal gambling in 2024, generating an estimated €1.67bn in turnover and depriving the state of approximately €400m in annual revenue, which has led to officials introducing a draft framework of “interventions required to strengthen the Greek state and economy against the threats of black market gambling.” As part of the bill, the Hellenic Gaming Commission (EEEP) will see its staff increase from 80 to 110, and the higher quality direct digital intervention powers hinted at in the aforementioned Mitsotakis interview will be introduced. Despite the clear issues with the black market and underage gambling in Greece, it is evident that the government is working extensively to combat these challenges. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

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1xBet: Blueprint for Entering the Latin American Market

10 4 月, 2026

(AsiaGameHub) -   Latin America has emerged as a key growth hub for iGaming in the 2020s, and the broader region received a significant boost over the past 15 months with the launch of Brazil’s regulated iGaming sector.  Unsurprisingly, this makes the region highly appealing for international operators looking to achieve their global growth goals. However, breaking into the market isn’t straightforward—especially if localization and careful planning aren’t central to the expansion strategy.  1xBet, a global operator holding more than 35 local licenses, is one such company that has expanded into Latin America in recent years.  Simon Westbury, the company’s Strategic Advisor, noted that every operator encounters distinct hurdles when entering Latin America, but 1xBet can use its extensive global presence to accelerate user acquisition and build brand recognition.  “We were aware of the challenges involved in entering this market,” Westbury told SBC Media during the SBC Summit Rio. “Our approach to regulated markets relies on our product offerings, digital marketing acquisition tools, and sponsorships—where permitted.  “We bring over 18 years of global industry experience and serve three million monthly players, but we also integrate our global digital marketing expertise and tailor it to local market needs.” Healthy Markets Thrive on Competition High-potential markets draw global interest, leading to intense competition. This is great for consumers, who get a wide range of gambling platforms to choose from, but it puts pressure on operators competing for market share.  Westbury embraces this pressure, pointing out that saturated markets foster a “survival of the fittest” environment. “We don’t ignore competition or fail to consider it, but economic principles tell us that in a crowded market, it’s survival of the fittest,” he stated.  “As a global brand, our goal is always to lead the market, so we’re concentrating on our strengths—our global expertise—and how to adapt that locally to grow the 1xBet brand.” When entering new markets, operators often prioritize mass player acquisition through marketing campaigns, sponsorship deals, and bonus offers. However, there’s a critical point where acquisition spending only pays off if the operator has a solid player retention strategy.  When queried about balancing acquisition and retention, Westbury emphasized that a flurry of acquisitions is useless if player churn rates are high. “Acquiring players is meaningless if you’re losing them just as quickly. Acquisition is a key part of our strategy, but retention—using our digital marketing tools to deliver personalized experiences that keep players engaged and satisfied—is just as vital.” Player Protection Leads 1xBet’s Latin American Strategy Westbury spoke with SBC during the week that part three of the International Player Safety Index—focused on Latin America—was launched. He’s discussed the report at length with SBC News in recent weeks, but in Rio, he cautioned that regulators need consistent player protection measures to sustain the positive momentum the region has seen over the past two years.  “We’ve had a honeymoon phase, but as markets mature, we must ensure we’re offering players a safe and enjoyable gambling experience.” World Cup Aspirations Finally, it’s hard to talk about 2026 sports betting without mentioning the World Cup. Hosted across North America, the tournament presents both major opportunities and challenges for operators globally, but it’s ultimately a celebration of football that will offer countless betting options to players throughout Latin America—especially since Argentina and Brazil are among the top contenders to win.  As Westbury concluded: “Western European operators alone face time zone challenges, but I’ve always said we’re in the entertainment and excitement business—and the World Cup fuels both.  “That’s why we’re integrating World Cup-related content into our offerings, ensuring our new and existing players can bring that excitement into their experience with us while staying safe and having fun.” This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

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Sponsor Spotlight: Prediction markets take over the football pitch

10 4 月, 2026

(AsiaGameHub) -   The global betting and gaming sector’s sports sponsorship landscape is constantly active. Just this week, several significant agreements have been finalized, reaching millions of sports enthusiasts globally. In this Sponsor Spotlight, we examine Superbet’s substantial progress in the Greek market, emphasize the growing connections between prediction markets and football, and showcase GR8 Tech’s notably special new brand representative. Greek Football Giants Go Super Less than a month after its late March debut in Greece, the Central and Eastern European (CEE) gambling giant has launched a bold strategy to capture market share by partnering with the nation’s two largest football clubs. By revealing sponsorship agreements with Panathinaikos and PAOK, Superbet is evidently targeting swift growth via a calculated boost in brand presence. Furthermore, this Romanian gambling operator intends to further bolster Greek sports by providing financial support for infrastructure projects and youth academies. Forecasting the Match Turning back to football, the North American commercial branch of Spain’s LALIGA has observed the surging interest in prediction markets within the US. Consequently, the inaugural official collaboration between a prediction market platform and a European football league has been established, as LALIGA North America signed a deal with Polymarket, a leading global prediction market platform. Shayne Coplan, CEO and Founder of Polymarket, stated: “We aim to provide fans with a more dynamic method to track the game, allowing real-time reflection of opinions on players, matches, and seasonal results.” Polymarket partners with LALIGA as predictions space lands first European football deal A Newcomer to the World Cup Expanding the scope of football and prediction markets further, FIFA has unveiled its inaugural World Cup partnership with a platform of this nature, a move that may catch some off guard. Rather than collaborating with the aforementioned Polymarket or its primary rival Kalshi, FIFA has disclosed that its newest partner is ADI Predictstreet, a firm that obtained its license in Gibraltar just days ago. Nevertheless, FIFA President Gianni Infantino expressed confidence that fans will be impressed by ADI Predictstreet’s offerings during the upcoming summer of football. He remarked: “Through this partnership with FIFA, ADI Predictstreet will launch a novel and thrilling way for global fans to interact with football, utilizing insights and engagement to strengthen their bond with our tournaments.” FIFA confirms Gibraltar newcomer as prediction markets partner The Special One Concluding this week’s issue is the alliance between GR8 Tech and the celebrated football manager José Mourinho, who has rightfully earned the moniker ‘The Special One’ thanks to one of the most illustrious management careers in history. GR8 Tech and Mourinho both bring profound expertise and knowledge to the table in their respective domains, and it is assured that they will successfully advocate for the art of surpassing rivals. Mourinho observed: “Having collaborated with numerous organizations over the years, I know that consistent winners are distinguished not merely by talent, but by culture—the conviction that preparation is mandatory. I identified that quality in GR8 Tech instantly.”  José Mourinho joins GR8 Tech as a brand ambassador Spotlight Rankings: Who Is Making an Impact? Polymarket / LALIGA This takes the top spot thanks to the exceptional global brand recognition both entities possess. Moreover, it fits into a broader context—largely political—where prediction markets typically face scrutiny from European regulators. Might this indicate a viable path into the European market? FIFA / ADI Predictstreet Ranking second today are prediction markets once more. Although views on them are mixed, it is undeniable that partnering with the world’s premier football organization sends a clear message that these offerings are permanent. And there is no better stage to cement this than the World Cup. Superbet Taking third place is Superbet’s expansion into Greece, which has already involved securing sponsorship agreements with two of the nation’s largest sports teams, less than a fortnight after its market entry. With the added social dimension, this is evolving into a mutually beneficial and lucrative relationship for both Superbet and Greek sports. GR8 Tech / José Mourinho Finally, we have GR8 Tech’s collaboration with Mourinho. Although this operates on a much smaller scale than the other entries on today’s list, the alliance exudes confidence and remains a significant standout. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

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Legislation to Ban Online Sports Gambling and College Sports Bets Introduced by Ohio Lawmakers

9 4 月, 2026

(AsiaGameHub) -   Not long ago, Ohio Governor Mike DeWine publicly expressed regret over his personal role in legalizing sports betting in the state. Currently, a bloc of Republican lawmakers has introduced two bills that would dramatically change the gambling landscape in the Buckeye State. The legislation would ban all online sports betting (OSB); prohibit wagering on college sports; eliminate in-game, prop, and parlay bets; cap individual wagers at $100; block the use of credit cards for deposits; and outlaw gambling advertisements during live games. The group of Republican lawmakers includes: Rep. Gary Click (R-Vickery) Rep. Johnathan Newman (R-Troy) Rep. Riordan McClain (R-Upper Sandusky) Rep. Kevin Ritter (R-Marietta)  The two bills are focused on upholding sports integrity in Ohio, a state recently shaken by the MLB spot-fixing scandal involving Cleveland pitchers Emmanuel Clase and Luis Ortiz. “Can you imagine a pitcher on the mound manipulating the game’s outcome to win bets?” Newman asked rhetorically during yesterday’s press conference. Examining Lost Revenue and Rising Gambling Addiction The most impactful measure introduced in the legislation is a full ban on all online sports betting in Ohio. In 2025, online betting generated $584,887,009 in sports gaming revenue for the state. Retail (in-person) betting revenue totaled just $7,109,349. The ongoing scandal tied to Clase and Ortiz was a major catalyst for this new legislation, along with a state report that documented a sharp increase in gambling addiction cases. “We are working to put common-sense consumer protections in place to protect Ohio citizens,” Click said. Tamera Hunter, who works for a Kent-based health organization that treats addictive conditions, says online betting “is having a direct negative impact on people’s health” after it was legalized in 2023. “Gambling addiction has severely escalated since online betting launched,” she said. “Through our patient screenings, we have definitely seen a 25%-30% increase in cases since online sports betting went live.” Click echoed these sentiments. “When you combine the addiction of gambling with the addictive nature of these mobile devices,” he said, holding up a cell phone. “It creates a harmful synergy.” He added, “We are essentially funding mental health crises here in Ohio. Everyone talks about how it will bring tax benefits, but that means nothing when we are creating mental health problems for our friends and neighbors.” Do These Bills Stand a Realistic Chance of Passing? The Republican lawmakers, well aware of how popular online sports betting is in the state, admit they are “facing an uphill battle” to pass the bills. McClain acknowledged receiving “mixed feedback from his GOP colleagues, and even the strongly anti-gambling DeWine disagrees with portions of the legislation.” Ohio already removed college prop bets from the state’s online betting menu in 2024. DeWine also successfully lobbied MLB and sportsbooks to implement restrictions on micro-prop bets and place limits on these wagers. While select provisions of the current bills — banning credit card deposits and gambling ads during games — may be adopted, a full total ban on online sports betting is unlikely to be enacted. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

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Expert: Russia’s Remote Areas Vulnerable to Harm Under Online Casino Legalization Proposal

9 4 月, 2026

(AsiaGameHub) -   A leading psychologist states that the Russian Ministry of Finance’s plan to legalize online casinos may bring benefits to major cities, but it creates a clear threat to Russia’s remote regions. Russian media outlet Gazeta.Ru reported that these remarks come from Natalia Ryabova, a clinical psychologist affiliated with the Be Healthy clinic and the Onkologica medical foundation. “In regions that are more economically vulnerable, lower incomes push overall risk levels higher,” Ryabova said. “These areas have weaker monitoring systems and less robust prevention infrastructure. They also have restricted access to high-quality medical and psychological care. […] In these circumstances, even with formal legalization in effect, a large illegal gambling sector could flourish, and rates of addiction could climb.” Ryabova noted that sections of the North Caucasus, Siberia, and the Russian Far East are especially vulnerable. She added that residents of many single-industry towns also face elevated risk. A rural community in Zdvinsk, Novosibirsk Oblast, located in Southwestern Siberia, Russia. (Credit: Misha Yurov) Which Russian Regions Face Risk? The psychologist explained that global gambling industry case studies can offer guidance if the Kremlin chooses to move forward with the legalization plan. “There are clear examples where legalization has helped partially control the problem of gambling addiction,” said Ryabova. “For example, in the UK, mandatory player identification rules, betting limits, self-exclusion systems, and behavioral monitoring have helped spot problem gamblers at an early stage and limit their access to gambling.” She added that comparable programs have also seen success in Sweden and Denmark. Ryabova went on to say that wealthier Russian regions can likely successfully implement the same sort of checks and balances. “Theoretically, this approach can work in large, economically developed regions such as Moscow, St. Petersburg, Tatarstan, and the Sverdlovsk region,” she explained. Ryabova said these regions “have higher levels of digitalization, stronger financial control, and broader access to healthcare.” This, she said, can better support addiction prevention campaigns and treatment programs. The psychologist said: “Russia is an extremely heterogeneous country when it comes to income levels […]. For this reason, a single control model may produce very different results across different regions.” Projected Tax Windfall From Online Casinos The ministry’s proposal calls for the creation of a single, unified gambling regulator. It also requires licensed online casino operators to pay taxes equal to at least 30% of their annual revenue, after subtracting total winnings paid out to customers. Supporters of the proposal estimate the policy could generate around 100 billion rubles (more than $1.2 billion) in annual tax revenue. Advocates also claim the move will shrink Russia’s illegal online casino market, but many lawmakers strongly oppose the plan. Earlier this year, a senior leader of the Russian Communist Party called on the Kremlin to reject the ministry’s proposal. The Communist Party official said that the nation’s public health and the well-being of Russian families are “more important than growing questionable tax revenue streams.” This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

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Kalshi Fails to Secure Arizona Injunction as CFTC Seeks to Halt State Enforcement

9 4 月, 2026

(AsiaGameHub) -   The legal battle over prediction markets pressed on in Arizona Wednesday, following a federal judge’s rejection of Kalshi’s attempt to halt a state criminal case—clearing the way for the prosecution to proceed even as federal regulators ramp up their own actions to shut the platform down. Wednesday’s decision follows Arizona’s status as the first state to file criminal charges against a prediction market operator regulated by the Commodity Futures Trading Commission (CFTC), propelling the high-profile jurisdictional dispute over such exchanges into uncharted legal ground. In an order dated April 8, U.S. District Judge Michael Liburdi turned down Kalshi’s request for a preliminary injunction, determining that the Anti-Injunction Act prohibits federal courts from stopping active state criminal cases. Since the United States joined the dispute and contended that Arizona’s enforcement actions are preempted by federal law, the court stated it would not abstain under the Younger doctrine—a legal rule that typically mandates federal courts refrain from interfering in active state criminal proceedings. As Liburdi explained, “The presence of the federal sovereign is determinative in that it forecloses Younger abstention.” This leaves Kalshi confronting criminal charges in Arizona for the time being, while the U.S. government and CFTC launch a simultaneous effort to prevent the state from pursuing the case entirely. Judge Rejects Kalshi’s Request for Relief Under Anti-Injunction Act In his order, Liburdi observed that “technology often sprints faster than the law can keep pace” and that the case compelled the court to tackle “threshold issues concerning the limits of federal judicial power.” The primary obstacle was the Anti-Injunction Act, which he characterized as “an absolute prohibition against any injunction of any state-court proceedings.” Per the court’s conclusions, the act applies “so long as state proceedings are pending” when the federal court reviews the request—effectively derailing Kalshi’s effort to pause Arizona’s case. Since Arizona had already filed 20 criminal counts against Kalshi—activating the Anti-Injunction Act—the judge determined he was “barred by statute from issuing the injunction.” In a post on X, sports betting and gaming attorney Daniel Wallach stated that the ruling might alter how states handle enforcement actions against prediction markets. Besides being the appropriate forum for asserting violations of state law, state court enforcement actions now offer the additional benefit of barring Kalshi from seeking preliminary injunctive relief vs. states in federal court, per this AZ ruling. https://t.co/iGd0gwLLc7— Daniel Wallach (@WALLACHLEGAL) April 9, 2026 “State court enforcement actions now offer the additional benefit of barring Kalshi from seeking preliminary injunctive relief vs. states in federal court,” he wrote, adding that the decision might prompt more states to pursue lawsuits rather than issue cease-and-desist orders. Wallach also noted that states have a perfect 4-0 record against Kalshi in state court. Additionally, he said that if states adopt Arizona’s approach, the CFTC will file more lawsuits against them. Currently, by filing criminal charges against Kalshi, Arizona may have discovered an effective method to keep such cases in state court—even if this strategy raises the likelihood of federal regulators stepping in.By taking this action, Arizona may also have provided other states with a more effective procedural guide for targeting prediction markets. CFTC Seeks to Halt Arizona’s Enforcement in Concurrent Filing On the same day Kalshi’s request was rejected, the U.S. government and CFTC submitted their own motion for a temporary restraining order and preliminary injunction, asserting that Arizona had exceeded its authority. In the filing, they argue that the state is “unconstitutionally intruding on the CFTC’s exclusive regulatory jurisdiction” over derivatives markets. The federal government cautioned that permitting this would lead to “subjecting those markets to a patchwork of 50 state regulations is precisely what Congress sought to avoid.” The motion also references the Third Circuit’s April 6 decision in KalshiEx, LLC v. Flaherty from New Jersey, quoting its finding that “Because Kalshi’s sports-related event contracts are traded on a CFTC-licensed DCM and depend on event outcomes associated with economic consequences, they fit within the Act’s definition of ‘swaps’ subject to the CFTC’s jurisdiction.” For the moment, the Arizona case will proceed, but the federal government’s involvement creates a direct clash over whether states can classify prediction markets as gambling or if they fall exclusively under federal derivatives law. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. 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New Insider Trading Questions Surface for Polymarket Following Iran Ceasefire Wagers

9 4 月, 2026

(AsiaGameHub) -   A new round of precisely timed transactions on Polymarket is reigniting concerns that individuals with confidential knowledge may have profited. The focus of the latest scrutiny is trading activity surrounding the U.S.-Iran ceasefire. The outcome followed a now-recognizable script: a handful of anonymous accounts secured profits amounting to hundreds of thousands of dollars. In a recurring trend, the questionable trading took place in the hours preceding President Donald Trump's formal announcement of a ceasefire agreement between Iran and the United States. Blockchain analysts on X, who track Polymarket for indications of insider trading, initially highlighted several wallets that seemed to place remarkably accurate bets on the ceasefire. In an X post, the blockchain analytics company Lookonchain pointed to one trader, "Fernandoinfante," who converted a $13,200 investment into over $463,000—a 35-fold return—by betting "Yes" on the ceasefire. Lookonchain further reported that four other wallets suspected of insider trading collectively gained $663,000, with the majority being established and funded on the very day the two-week ceasefire was finalized. Four suspected insiders made $663K betting on a US–Iran ceasefire by April 7.Most of these wallets:• Were newly created and funded on April 7• Bought "YES" just hours before the ceasefire• Had no prior activity — only bet on this event• Entered at very low odds: 3.9%,… pic.twitter.com/UtuVapSeEK— Lookonchain (@lookonchain) April 8, 2026 All the trades under investigation occurred on Polymarket's offshore platform, which operates outside the regulatory oversight of the Commodity Futures Trading Commission (CFTC), unlike its U.S.-based service. These latest claims emerge only weeks after Kalshi and Polymarket publicized new safeguards designed to prevent insider trading on their sites. Calculated Wagers & Almost Perfect Timing The significant profits earned by the traders are not the primary cause for suspicion; rather, it is the distinctive pattern of their trading behavior. The compelling reason to suspect insider involvement is the extraordinary accuracy of the bets. According to Lookonchain, the wallets placed their wagers when the perceived probability of a ceasefire by April 7 was as low as 3.9%, 10.3%, 6.7%, and 2.9%. A separate trader, "BlueHorseshoe86," who had previously gained $260,000 by correctly predicting Nicolás Maduro's departure by January 31, is said to have made an additional $194,000 on the U.S.-Iran ceasefire markets. The on-chain analysis firm Bubblemaps stated on X that it discovered a network of linked accounts that accurately predicted both the February surprise attack on Iran and the April ceasefire. These accounts profited by more than $600,000 from the ceasefire trade. One of the top-earning wallets in this cluster amassed total profits exceeding $400,000 while repeatedly altering its identifiers—from "nothingeverhappens911" to "nothingeverfrickinghappens" and now "djijaij83jdo4jdlwjflsg"—in a seeming effort to obscure its trail. BREAKING: THEY DID IT AGAINLast night, the SAME cluster of Polymarket accounts made $600k predicting the US Iran ceasefire, before changing their handlesWhy are they hiding? https://t.co/GBVkgqQnii pic.twitter.com/Fe0pqZKkco— Bubblemaps (@bubblemaps) April 8, 2026 These seemingly implausible winning streaks have led social media commentators and market observers to speculate that the traders had access to undisclosed information, effectively trading while viewing "tomorrow's headlines" on a separate screen. Ceasefire Bets Fit a Wider Pattern on Polymarket The ceasefire market is part of a broader, well-documented history of exceptionally well-timed wagers on Polymarket. In February, an identical scenario played out at the onset of "Operation Epic Fury," the joint U.S.-Israeli strike on Iran, when six newly funded wallets earned $1.2 million by betting on the attack mere hours before it commenced. Likewise, in January, three wallets profited by over $630,000 by wagering on the capture of Maduro. These accounts were typically funded days ahead of time and concentrated solely on single-outcome markets prone to "insider" activity. The cumulative weight of this alleged insider trading has captured the attention of U.S. lawmakers, who have pressed the CFTC to take action against illegal trading by federal employees on prediction markets. Legislators have also put forward multiple bills aimed at curbing insider trading by government officials on these event-based trading platforms. The newest proposed law is a bicameral piece of legislation, the STOP Corrupt Bets Act, introduced by Rep. Jamie Raskin (D-MD) and Sen. Jeff Merkley (D-OR). This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

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Betsson issues Q1 warning as pressure mounts in core markets

9 4 月, 2026

(AsiaGameHub) -   Betsson AB has released a preliminary alert regarding its Q1 2026 financial results, highlighting margin performance strains across its key markets. The Stockholm-listed gaming operator projects group revenue will hit €285 million (£248.2 million), a 3% drop from the €294 million recorded in Q1 2025. Meanwhile, EBIT is predicted to plummet to €34 million, marking a 47% decline compared to the €64 million from Q1 2025. This reflects the impact of a shifting revenue mix and rising cost pressures, which are largely tied to higher tax burdens. Breaking down its regional performance, Betsson’s Q1 results posted growth in Latin America (€93 million, up from €75 million) and Western Europe (€61 million, up from €56 million). However, this market expansion was offset by steep drops in CEECA (€96 million, down from €122 million) and the Nordics (€31 million, down from €38 million). While sportsbook revenue stayed flat year-over-year at €80 million, casino revenue fell by €8 million to €204 million. The company’s B2B division also experienced a notable downturn in performance, with revenue falling sharply to €51 million versus the €90 million logged in Q1 2025. The B2B segment’s share of total group revenue has dropped to 18%, a trend Betsson says reflects broader industry-wide adjustments, as noted in the statement that “the gross margin amounted to 57.6% (64.0) during the quarter.” In the first 10 minutes following the 4pm CET announcement, Betsson’s stock tumbled from 104.8 SEK (£8.37) to 81.95 SEK. It has since rebounded over the following hour, and as of the time of this report (5:21pm CET) it was trading at 91.30 SEK, which still marks a daily decline of more than 13%. Betsson’s CEO Stays Optimistic Even with the downturn in the company’s B2B segment — which appears to be one of the factors worrying investors — President and Chief Executive Officer Pontus Lindwall stayed confident in the business’s trajectory while recognizing the existing concerns. Pontus Lindwall, Chief Executive Officer of Betsson AB – Source: Betsson AB / SBC Leaders “Our B2B business is still being held back by reduced revenue from one of our clients,” he explained. “That said, since the beginning of December, this B2B client has seen steadying average activity levels. “Looking further ahead, I am enthusiastic about expanding our B2B revenue through both current and new partners, as we stick to our strategy of creating long-term shareholder value.” Lindwall expressed a similarly positive outlook in his comments about Betsson’s B2C operations. He stated: “Our B2C business is still performing strongly overall, with solid growth and a meaningful contribution to operating income. “That being said, we are investing in multiple B2C markets that have not yet turned a profit, which is lowering overall EBIT by roughly €10 to €15 million each quarter. “We remain confident that these markets have the potential to become profitable, and we will continue to regularly assess their performance and outlook.” Looking back at the full previous year, FY2025 saw Betsson post 8% revenue growth to reach €1.197 billion, but group earnings stagnated, falling 1% to €313.7 million (2024: €316.0 million). The flat earnings were linked to the start of higher taxes hitting bottom-line results starting in Q4. Company leadership noted improved trends, with early Q2 trading seeing average daily revenue rise 9% year-over-year through April 8, while sportsbook margins are outperforming the eight-quarter average. Betsson will release its Q1 2026 interim report on Friday, 24th April at 07.30 CEST. As of April 2026, the company has not issued formal full-year financial guidance for FY2026. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

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Sports Leagues’ Prediction Market Sponsorship Tracker: Novig Joins Expanding Roster

9 4 月, 2026

(AsiaGameHub) -   Novig is the newest prediction market to form a partnership with a sports league, teaming up with LIV Golf just before The Masters begins today at Augusta National. The Novig logo is featured on the sleeves of seven golfers, which include past Masters winners Jon Rahm, Dustin Johnson, Sergio Garcia, and Charl Schwartzel. This represents the first time a prediction market has been activated at a professional golf tournament, though such markets have been active in other sports. Here is a look at the list of prediction market partnerships in this ongoing sponsorship tracker. Sponsorship Tracker: Prediction Markets & Sports Leagues In October 2025, the NHL was the first major sports league to partner with prediction markets, announcing multi-year agreements with both Kalshi and Polymarket. NHL: Kalshi & Polymarket Although Kalshi had a prior deal with Pickleball, this joint agreement with Polymarket and the NHL helped establish the legitimacy of prediction markets in the United States. “Collaborating with the NHL is a significant milestone for Kalshi and the broader industry,” stated Kalshi CEO Tarek Mansour. “Having a league of the NHL's stature embrace Kalshi speaks to the integrity, safety, and consumer trust we have built over years of pioneering this asset class. The message is now clear – prediction markets are here to stay.” MLB: Polymarket Announced last month, this partnership signaled a major strategic shift for Major League Baseball. We’re honored to announce MLB has named Polymarket as their Exclusive Prediction Market Exchange Partner.Polymarket MLB pic.twitter.com/o192gdhpZm— Polymarket (@Polymarket) March 19, 2026 MLB had previously circulated a memo to players indicating that trading contracts related to baseball events would break league rules. Commissioner Rob Manfred positioned the partnership as a way to safeguard the game's integrity through federal oversight. “The agreements we've established with Polymarket and the CFTC are essential steps in proactively overseeing the new and fast-expanding prediction market sector,” Manfred said. “Our foremost priority is protecting the integrity of on-field competition. By participating in this space, we can collaborate to set clear limits aimed at reducing risk while also creating opportunities for fan engagement.” MLS: Polymarket Revealed in January, this deal made Polymarket the official and exclusive prediction market for MLS, the MLS All-Star Game, the Audi-presented MLS Cup, and the Leagues Cup. “With soccer's fanbase in the U.S. growing and changing, supporters are seeking fresh methods to connect more profoundly with the sport,” said Shayne Coplan, Founder & CEO of Polymarket. “Our collaboration with MLS and Leagues Cup allows us to highlight real-time collective opinions on pivotal moments, matches, and season-long narratives, offering fans a more interactive, data-informed way to enjoy the game.” In a curious and separate development soon after, MLS imposed lifetime bans on players Derrick Jones and Yaw Yeboah after discovering they had wagered on matches, including their own, in 2024 and 2025. LaLiga: Polymarket Last week, LaLiga became the first European soccer league to align with a prediction market, announcing a multi-year partnership with Polymarket. The league intends to use this partnership to enhance its profile in North America as soccer's popularity rises there. Similar to MLS, LaLiga emphasized that integrity safeguards, such as independent trade monitoring, are included in the agreement. UFC: Polymarket This agreement was finalized last November when the UFC's parent company, TKO Holdings, announced that Polymarket's prediction market odds would be incorporated into live broadcasts. “Our partnership with Shayne and the Polymarket team opens up a new aspect of fan interaction,” stated TKO Holdings CEO Ari Emanuel. A “fan prediction scoreboard” displays real-time market activity during live UFC fights. FIFA: ADIPredictstreet In what could be considered the most unusual partnership, FIFA last week appointed Gibraltar-based ADI Predictstreet as its official prediction market partner for the World Cup. This is notable given that ADI Predictstreet is licensed only in Gibraltar and has not yet launched a functional website or application. Currently, it can only cater to Gibraltar's 36,000 inhabitants. Integrity monitoring was again highlighted as a crucial element of the deal. “ADI Predictstreet's FIFA World Cup-related operations will function in compliance with FIFA's regulatory and integrity structures, implementing a thorough integrity monitoring framework that features real-time surveillance of suspicious trading and organized systems for information sharing and reporting,” FIFA stated. “These measures will guarantee transparency, fairness, and participant protection.” Ajay Hans Raj Bhatia, a Principal Council Member at ADI Predictstreet, was formerly charged with insider trading by India’s Securities and Exchange Board. He consented to a six-month trading prohibition and a payment of roughly $170,000 to resolve the case. FIFA is just over ten years past its most significant scandal. The 2015 “FifaGate” led to 14 people facing charges including racketeering, wire fraud, and money laundering conspiracies. Senior FIFA officials, CONCACAF presidents, and sports marketing executives from the U.S. and South America were convicted after over $150 million in bribes and kickbacks were utilized to obtain profitable media and marketing rights for international soccer tournaments. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

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SBC Summit Malta to Aid Affiliates in Unlocking New Growth in a Transforming Landscape

9 4 月, 2026

(AsiaGameHub) -   With AI and shifting industry power dynamics continuing to reshape modern affiliate marketing, SBC Summit Malta will launch a dedicated Affiliates Reinvented track, examining how stakeholders can adapt and unlock new growth opportunities in an increasingly complex landscape. Held on Thursday, 30 April at the InterContinental Malta, this track will gather leading affiliates, marketing specialists, and industry experts for a mix of workshops and panel discussions centered on how the sector can adapt to a changing operating environment. Sessions will examine how evolving relationships with operators are reshaping the affiliate business model, the growing need to diversify customer acquisition channels beyond search, and the rising trend of taking affiliate businesses public. AI will also be a core theme throughout the day, with sessions exploring its impact on partnership management, content creation, and customer acquisition. “Affiliates are operating in a far more complex environment than they were even just a few years ago,” said Rasmus Sojmark, chief executive officer and founder of SBC. “Operators are growing more selective in their partnerships, search is becoming more competitive, and AI is changing how online visibility is earned. This track focuses on making affiliates aware of what strategies are working right now, and how they can implement those approaches in their own businesses.” The track will open with the workshop ‘How affiliate managers can use AI to stay ahead of the competition’, led by Stephen Clibbon (head of affiliates, VL Partners) and Elaine Gardiner (managing director, TAG Media). This session will illustrate how affiliate marketers can leverage AI to work faster and more efficiently, with practical strategies covering outreach, performance analysis, and partner optimisation, helping attendees maximize both their time and profitability. As major operators scale back their affiliate partnership programs, ‘The affiliate fallout: Survival in a shifting landscape’ will explore what this industry shift means for the future of affiliates. Featuring Vadim Aidlin (CEO, Mamuta Media), Emma-Elizabeth Byrne (head of publishing, Gentoo Media), Victoria Buttigieg (marketing and social media manager, Marlin Media), Clinton Cutajar (CTO, MediaTroopers), and Brendon Spiteri (head of commercial, Routy), the panel will unpack the impact of this shift on affiliate business models and what it takes to stay relevant in a rapidly changing industry.  The discussion will also examine how affiliates can build more sustainable long-term strategies, whether operators risk losing audience reach by pulling back on partnerships, and what the next phase of the affiliate-operator relationship could look like. Delegates will explore how AI is being used to manipulate search results in the workshop ‘AI manipulation – how machines are rewriting the SERPs’, led by SEO expert Alan Cladx (co-founder and CEO, AquaPony). Cladx will demonstrate how AI models are now influencing authority signals and rewriting search ranking logic at scale. This session will equip affiliates with a clear understanding of how these strategies work, the risks involved in deploying them, and how they can stay competitive in an increasingly complex search environment. Also featured on the track is the workshop Inside black-hat SEO – how it’s done (and how safe it really is), led by Daniel Lux (SEO strategist), which will walk delegates through how black hat SEO actually works, and the risks associated with using these tactics. Get Your Tickets to SBC Summit Malta Reserve your spot at SBC Summit Malta with our exclusive VIP Event Pass. Priced at €600, the pass gives you full access to everything SBC Summit Malta has to offer, including three days of networking, conference programming, and exhibition access. Looking for an Expo+ Pass? The pass is available for just €150. If you are an operator or affiliate, you are eligible to apply for a free complimentary pass! Operators can apply for a complimentary pass here. Affiliates can apply for complimentary passes here. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

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GR8 Tech Upgrades Its Sportsbook Amid World Cup Frenzy

9 4 月, 2026

(AsiaGameHub) -   GR8 Tech has launched a major update for its ULTIM8 Sportsbook in advance of the 2026 FIFA World Cup. This update delivers enhancements across the full scope of GR8 Tech’s flagship sportsbook product, with the first being a revamped design that creates a more intuitive experience for players. It splits Live and Pre-Match user flows apart, adds dedicated Sport and Tournament Lobbies, and creates multiple entry points that direct players straight to the content they came for – effectively boosting conversion rates and cutting the gap between a player’s betting intent and placing their wager. Another user-focused improvement sees ULTIM8 Sportsbook’s widget-based architecture now fully extend across the new navigation infrastructure, which gives operators full CSM control over layouts, campaigns, and featured markets, all of which can be managed entirely in-house. Next, GR8 Tech’s Bet Builder tool has been expanded to add Corners, Cards, and Player Props options to its football offering, creating a more diverse selection of markets for every match, aligning with the increased number of teams and games in this year’s World Cup tournament. An entirely new feature is the Enhanced Prices market for football, which is separated from the standard winner market that carries promotional mechanics like early payout and accumulator bonuses. The key difference is that while the standard market remains fully ready to support promotions, the Enhanced Prices market offers improved odds without those promotional tools attached. A majority of the upgrades are already live on ULTIM8 Sportsbook, while the remaining updates will be rolled out just in time for the tournament’s kickoff. Dinos Doxiadis, Head of Sportsbook Business at GR8 Tech, concluded: “No matter what any single operator does, the World Cup will drive a huge volume of betting activity. The real question is how much of that revenue operators can retain. “Operators that treat this as just a traffic event rather than a product opportunity will see the impact in their retention data three months later. A player who enjoys a smooth experience finding and placing a bet during the group stage is a player you have a chance to keep long-term. That is what we are building toward.” Want to enjoy more stories like this? Check out the new SBC Media YouTube Channel, the new home for all multimedia content from SBC, where our team takes deep dives into the biggest stories across the sports betting, iGaming, affiliate and payments industries. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

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Genius Sports Appoints ‘Engagement Expert’ Tony Marlow as Its New CMO

9 4 月, 2026

(AsiaGameHub) -   Genius Sports recruits ‘engagement expert’ Tony Marlow as new CMO Genius Sports has announced the appointment of Tony Marlow as Chief Marketing Officer (CMO), who will join the executive leadership team of the NYSE-listed sports technology, media, and data group. Marlow comes to Genius from LG Ad Solutions, where he served as CMO and played a key role in establishing the business as a leader in connected TV and digital entertainment ecosystems. Genius highlighted his extensive industry experience, which includes prior CMO roles at Integral Ad Science and Data Axle, as well as leading B2B marketing at Yahoo. In his new role, Marlow will oversee Genius Sports’ global marketing, communications, and brand strategy. CEO Mark Locke commented: “We are the operating system of sport, with the infrastructure to create value across every part of the ecosystem. As the industry converges across data, media, betting, and advertising, our focus is on scaling that platform globally. Tony’s appointment strengthens our leadership team and our ability to execute against that vision and accelerate growth across the business.” Marlow joins at a critical moment for Genius Sports, as the company enters the final stages of its proposed $1.2bn (£900m) acquisition of Legend Media—set to be the largest transaction in its history. The deal will support the launch of a new media division, expanding Genius’ data services and reinforcing its position in sports content syndication for partners and clients. For sportsbook partners, Genius is also preparing 2026 upgrades to its BetVision product, with coverage set to extend into basketball and tennis. Marlow will lead global go-to-market efforts targeting core audiences, including leagues and federations, broadcasters and streamers, betting operators, advertisers, and brands. “I’m thrilled to join as CMO at such an exciting juncture. The live moment economy is here, and the sports category can now deliver even more value to fans and brands by helping them engage during the moments that matter most,” said Marlow. That creates value across the entire ecosystem while delivering a better experience for fans. Genius has built the infrastructure to make that possible. Our opportunity now is to bring that to the market in highly visible ways.” This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.