SOFTSWISS celebrates two years with Rubens Barrichello, strong Q1 results highlight growth

(AsiaGameHub) –   Software solutions provider SOFTSWISS is lauding its two-year partnership with Rubens Barrichello, as the company continues to expand its presence in the Brazilian market.

The Malta-based firm reported a 64% year-over-year increase in gross gaming revenue (GGR) for Q1 2026, while total bets rose by 65%.

Barrichello joined SOFTSWISS as a Non-Executive Director for its Latin American operations in 2024, and these divisions have grown significantly over the past two years. The company has scaled its local footprint from a single representative to a dedicated team focused on business development, account management, and marketing.

The former Formula 1 driver has actively represented the company, attending major industry events throughout his tenure. SOFTSWISS noted he has played a key role in connecting the company to the local market—supporting educational initiatives, engaging with partners, and contributing to business growth.

“I’m pleased with our fruitful partnership. As we enter our third year, our focus is on building further on what we’ve started,” said Barrichello.

“I look forward to helping the team engage partners through racing experiences—it’s a way to share something personal while forging genuine connections.”

SOFTSWISS’s recent developments

Across the group, SOFTSWISS has been implementing several business improvements in preparation for the 2026 World Cup. Last month, it launched the Partner API Tester, a self-service tool for testing its sports betting API, Sportsbook Partner API 2.0.

Most recently, the company entered the prediction markets space, which has gained considerable traction in recent times.

On Barrichello, Ivan Montik, Founder of SOFTSWISS, commented: “As a lifelong racing fan, I know that in business, just like on the track, milliseconds can determine success. Speed and precision matter even more over long distances.

“This is exactly the mindset Rubens inspires in our daily work. It’s this approach that has helped shape our industry position and will continue to drive us forward.”