BETBY Revisits the ‘90s with Its Latest Product Launch

(AsiaGameHub) –   BETBY has followed up its introduction of a new sport in March with the release of a new game series inspired by 1990s visuals and design.

The Malta-based provider of sports betting solutions has launched the ‘90s series, integrating its existing esports offerings—including basketball, baseball, tennis, and combat sports—with a retro-themed aesthetic rooted in the 1990s.

The initial collection features eBasketball’98, eBaseball’95, eTennis’89, and eFighting’93. Drawing from the “pixel era” of video games, the titles feature nostalgic graphics and incorporate high-speed betting mechanics.

Esports represents a key product line for BETBY, with its Betby Games division consistently highlighted in quarterly financial reports. The division continues to receive ongoing investment and strategic expansion.

Kirill Nekrasov, Head of Innovation and R&D at BETBY, commented: “The ‘90s direction marks an exciting evolution for Betby Games, offering something entirely new to sportsbooks.

There remains a strong emotional resonance around retro gaming—from its pixel art and audio to the straightforward nature of gameplay. We aimed to channel that nostalgia into a modern betting experience that is fast, clear, engaging, and accessible around the clock.”

BETBY notes that the development and rollout of the 90s series respond to growing demand for diverse content. The company highlights increasing interest in “continuous engagement outside traditional live sports schedules.”

The games operate on a one-minute match format, are available 24/7, and feature rapid payout and withdrawal processes. BETBY believes its retro-inspired products can carve out a distinctive niche within the iGaming industry.

“Our objective was to enhance content variety for our partners,” added Nekrasov. “Operators require engagement tools that function non-stop, and the ‘90s’ theme delivers a unique, dynamic solution. This launch marks just the beginning; we plan to broaden the portfolio with additional 90s-themed sports and casual titles.”